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Two Geeks + a Bench Two Geeks + a Bench Annie + Diego The Turnbuckle Tavern The Turnbuckle Tavern Turnbuckle Tavern Zion Lutheran Church - Anoka, MN Zion Lutheran Church - Anoka, MN Zion Lutheran Church Daily Dose on the Daf Daily Dose on the Daf World Mizrachi Sekulow Sekulow Jay Sekulow The Erick Erickson Show The Erick Erickson Show Erick Erickson مصطفی ملکیان | Mostafa Malekian (official) مصطفی ملکیان | Mostafa Malekian (official) مؤسّسه‌یِ فرهنگیِ فرزانه Chassé-croisé Chassé-croisé France Inter E2E: From Entry Level to Executive E2E: From Entry Level to Executive American Staffing Association MDAA Defense Briefing MDAA Defense Briefing Missile Defense Advocacy Alliance Murder Files Unsealed Murder Files Unsealed AC Wilson AZ 12 Podcast AZ 12 Podcast Michael Luke LiSTNR Central Coast Local News LiSTNR Central Coast Local News LiSTNR Precision Animal Training Precision Animal Training Kirsten Kraljevic Fit Disciple Podcast Fit Disciple Podcast Adam Braud The Last Trump The Last Trump Pastor Mike Chorey & Kirk Space Colt's corner Colt's corner Cattway Mathewson Tangle Tangle Isaac Saul Oklahoma City Thunder News Today | 2 Min News | The Daily News Now! Oklahoma City Thunder News Today | 2 Min News | The Daily News Now! The Daily News Now! The Legal Podcast Network The Legal Podcast Network The Legal Podcast Network (LPN) The Missing Persons Report The Missing Persons Report AC Wilson Scorecard Scorecard CBS Sports Trafikredaktionen Stockholm Trafikredaktionen Stockholm Sveriges Radio Law and Legal | America Out Loud News Law and Legal | America Out Loud News Law and Legal | America Out Loud News Constitution | America Out Loud News Constitution | America Out Loud News Constitution | America Out Loud News America Out Loud News America Out Loud News America Out Loud News DLLS Texas Rangers Podcast DLLS Texas Rangers Podcast DLLS Sports, ALLCITY Network The Defiant The Defiant The Defiant Southern Remedy Southern Remedy MPB Think Radio Dover News Today | 2 Min News | The Daily News Now! Dover News Today | 2 Min News | The Daily News Now! The Daily News Now! UFO to UAP Podcast UFO to UAP Podcast Matt Tones Hors Jeu - Bruce & Brak Hors Jeu - Bruce & Brak Bruce & Brak The Adam Carriker Show – 93.7 The Ticket KNTK The Adam Carriker Show – 93.7 The Ticket KNTK BDP Communications The KE Report The KE Report KE Report The Earful Tower: Paris The Earful Tower: Paris Oliver Gee The Valenti Show The Valenti Show Audacy Tom Clark's 6M Podcast Tom Clark's 6M Podcast Boink Studios
Two Geeks + a Bench

Todo

Two Geeks + a Bench

Annie + Diego

The Chatbot Has Never Heard of You: What 135 AI Experiments Reveal About Getting Cited by ChatGPT, Claude, and Gemini

July 07, 2026 12:00pm 8 min

Your customers stopped Googling you. They're asking ChatGPT, Claude, and Gemini instead — "what's the best clean moisturizer for sensitive skin?" — and the AI answers in full sentences, with brand recommendations. If you...

The Psychology of the Sale: Why Sequence Matters More Than Your Product

June 25, 2026 11:00am 8 min

Why do great products fail?Let's look at James. He spent 11 months pouring his life into a product launch. By every internal metric, he nailed it. The software was genuinely better, faster, and easier to deploy than anyt...

The $50,000,000 Blindspot: Why Smart Brands Go Invisible

June 04, 2026 9:00am 11 min

Why do brilliant marketing strategies, beautiful visual identities, and tight investor pitches routinely fail? In this episode, we pull back the curtain on a truth that nobody in the branding industry likes to admit out ...

What Is Cognitive Branding? The Psychology Behind Why Your Brain Chooses One Brand Over Another

May 20, 2026 6:00pm 28 min

Have you ever spent six figures and eighteen months on a stunning new visual identity, only to see zero impact on your conversion rates? The branding industry has been solving the wrong problem for fifty years. By treati...

Most Turnkey Providers Are Factories in Disguise. The Turnkey Partner That's Actually on Your Side Is a Different Animal Entirely.

May 13, 2026 4:00pm 12 min

Turnkey partners that own manufacturing assets have a built-in conflict of interest — their revenue depends on filling production lines, not on your brand's outcome. Three recommendations reveal the bias: arbitrary MOQ p...

Starting a Skincare Brand? Here’s the Safest Way for First-Time Founders to Launch.

May 07, 2026 9:00am 11 min

67% of beauty startups fail in their first year — not from bad branding, but from signing the wrong manufacturing contract before they understood what they were agreeing to. In this episode, we unpack why first-time skin...

The Content Stack: Why Most Brands Burn Money on Ads—and the Framework That Fixes It

March 11, 2026 1:00pm 14 min

Marcus had everything a founder dreams of: a real skincare brand, loyal customers, and $5,000 to finally scale. He hired a freelancer. Ran Meta ads. And watched it all evaporate in 11 days—with just 11 sales to show for ...

Texture as Branding: How to apply Sensory Science

March 09, 2026 7:00am 17 min

Your logo isn't your brand—your texture is. In this episode, we unpack the neuroscience behind why touch bypasses rational evaluation and goes straight to the brain's emotional center, creating brand memories that no vis...

The Neural Architecture of Beauty

March 04, 2026 7:00am 13 min

Why do some beauty brands command a premium while others—with better formulas—fail on the shelf? This episode dives into the "Neuro-Design" of packaging, moving beyond simple aesthetics to explore the biological data tha...

And Another Brand Dies

February 25, 2026 7:00am 10 min

The beauty industry is very good at launching brands. It's terrible at keeping them alive. In this episode, Diego breaks down why the indie beauty playbook is structurally broken — and why chasing trend is not a legacy s...

The Chemistry of Honesty

February 11, 2026 10:00am 14 min

The world behind your personal care products!Two Geeks at a Bench

Meet Us!

January 28, 2026 5:00pm 35 min

This is podcast numero uno  - where you get to know us a little bit. As the co founders of APL we think it’s important you know who you are working with us. Atomic Pom Labs formulates, brands, designs and builds your dig...

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