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Below The Fold - Marketing & Advertising Show Below The Fold - Marketing & Advertising Show Ibrahim Jabri The Daily Horoscope The Daily Horoscope The Daily Horoscope El Horóscopo Diario El Horóscopo Diario El Horóscopo Diario Diane's Tarot Diary: 我的塔羅日記 Diane's Tarot Diary: 我的塔羅日記 Diane Yang Where Parents Talk: Evidence-based Expert Advice on Raising Kids Today Where Parents Talk: Evidence-based Expert Advice on Raising Kids Today Lianne Castelino Where Parents Talk: Evidence-based Expert Advice on Raising Kids Today Where Parents Talk: Evidence-based Expert Advice on Raising Kids Today Lianne Castelino Realidades Paralelas do Guaxinim - RPGuaxa Realidades Paralelas do Guaxinim - RPGuaxa Marcelo Guaxinim The Empowered Leader Podcast The Empowered Leader Podcast Margaret Williams, MS, ACC YAHWEH'S COVENANT PEOPLE YAHWEH'S COVENANT PEOPLE Pastors Eli James, Greg Howard & Steve Dutch Today: leer Nederlands met Martijn Dutch Today: leer Nederlands met Martijn Martijn Kluit 援joy ラジオ 援joy ラジオ タラさん | ベースボールメンタルコーチ History Snacks History Snacks Everhart Productions Fix It Show Fix It Show 620 WTMJ 人性的弱点-解读分享 人性的弱点-解读分享 终身都要成长 I Am Astrology Readings Podcast with Paul Heath I Am Astrology Readings Podcast with Paul Heath I Am Astrology Readings Podcast The Holistic Herbalism Podcast The Holistic Herbalism Podcast CommonWealth Holistic Herbalism Rebel Momma Pod Rebel Momma Pod Sarah Castañeda Aspire to Lead Aspire to Lead Joshua Stamper The Personal Wealth Coach The Personal Wealth Coach Jacob A. McClure, CIMA®, of The Personal Wealth Coach, an Independent Fiduciary Investment Advisory Firm | Fee-Only with Tarek Osman - مع طارق عثمان with Tarek Osman - مع طارق عثمان Tarek Osman Australian Daily Tanya with R' Yossi Paltiel Australian Daily Tanya with R' Yossi Paltiel Inside Chassidus Practical Advice from the Scriptures Practical Advice from the Scriptures Anissa Cooke Senior Stooges Senior Stooges Mike, Phil and Brian 小資變有錢|Dr.Selena生活理財王 小資變有錢|Dr.Selena生活理財王 Dr.Selena 楊倩琳博士 7 Good Minutes 7 Good Minutes Clyde Lee Dennis Dr. Gallagher's Podcast Dr. Gallagher's Podcast Brendan Gallagher, DDS The Psychology of your 20s The Psychology of your 20s iHeartPodcasts Radio Omniglot Radio Omniglot Simon Ager Coffee and Cauldrons Coffee and Cauldrons Robyn and Maria MADE WITH THESE HANDS MADE WITH THESE HANDS Hugh McNeill Law of Attraction Radio Network - for Conscious Creators Law of Attraction Radio Network - for Conscious Creators Jewels Johnson The Cheating Death Podcast The Cheating Death Podcast Nach Dem Leben C.R.D.V.C. The Conquistadors: Exploration, Greed, and Destruction — Fexingo History The Conquistadors: Exploration, Greed, and Destruction — Fexingo History Fexingo Paul VanderKlay's Podcast Paul VanderKlay's Podcast Paul Vander Klay お片づけ研究所 お片づけ研究所 あらちぇ 片づけコンサルタント SunCast SunCast Nico Johnson Listen English Stories | Audio Fiction by ReadioCast Listen English Stories | Audio Fiction by ReadioCast ReadioCast Group
Below The Fold - Marketing & Advertising Show

Education

Below The Fold - Marketing & Advertising Show

Ibrahim Jabri

How AI Is Changing Performance Marketing with Andrew Ene

July 11, 2026 9:00am 38 min

In this episode: How AI is changing performance marketing Why audience signals are replacing keywords The truth about Performance Max and campaign automation Attribution challenges every marketer faces Why marketer...

The AI Shift Every Marketer Needs to Understand with Lubna El Bannan

May 19, 2026 9:00am 45 min

💡 What we cover: • Why most brands still misunderstand digital ecosystems  • The connection between performance marketing and customer data  • How AI is transforming agencies internally  • Why creative strategy matter...

Why Product Placement Is Underrated in MENA with Sarah Sikander

April 20, 2026 9:00am 35 min

💡 In this episode: What product placement actually means and how it works Why the Middle East is still underutilizing this channel The difference between obvious vs seamless brand integration How brands can measure ...

What Actually Works in Hospitality Marketing with Majd Fakhry

January 27, 2026 8:20am 41 min

 💡 What we explore:• Why hospitality marketing needs a different playbook• The role of creators and UGC in driving real demand• How to measure success beyond likes and views• Bridging online marketing with offline footfa...

The Culture of Being You in Dubai | Saleh Al Breiki

December 09, 2025 8:00am 57 min

💡 What we explore:How Dubai’s culture empowers self-expressionThe rise of authenticity in the creator spaceRepresentation and the power of telling your own storyWhy vulnerability builds trust and belongingBalancing perso...

Video Strategy That Converts in 2025 with Reim El Houni

November 18, 2025 9:07am 38 min

🎙️ Topics We Cover:• Why great content isn’t about perfection it’s about clarity and consistency• How creators can build confidence and improve their on-camera presence• What brands must understand about video in 2025• W...

Building Lovin Dubai & the Future of Digital Publishing with Richard Fitzgerald (Part 2)

November 10, 2025 7:00am 25 min

💡 In this episode:• The future of publishing and storytelling in the Middle East• How AI and podcasting are transforming modern media• What brands get wrong about cultural storytelling• The importance of authenticity in ...

Building Lovin Dubai & the Future of Digital Publishing with Richard Fitzgerald (Part 1)

October 30, 2025 10:40am 28 min

In this episode:• How Richard built Lovin Dubai into a regional media powerhouse• The shift from print to social-first journalism• The changing economics of content and ad revenue• How media brands are building loyalty b...

How Podcasting 100x’d in the Middle East | Lama Osman on the Rise of Audio in MENA

October 14, 2025 9:00am 38 min

In this episode, you’ll learn:• Why podcasting is booming across the Middle East• How conversational commerce and audio content intersect• What brands can learn from the human side of storytelling• How AI and automation ...

The Founder’s Journey Behind Koita Milk with Mustafa Koita

September 16, 2025 8:36am 38 min

In this episode, you’ll learn:• How Koita Milk grew without outside funding• Why persistence beats perfect plans in the startup journey• The grassroots marketing tactics that won over customers• Lessons in scaling FMCG b...

Business Messaging: Automation, AI and Conversational Commerce with Deepesh Trivedi

September 04, 2025 10:00am 36 min

Topics Covered:The rise of business messaging and why it’s changing customer behaviorWhatsApp vs. WeChat vs. Messenger — the battle for consumer attentionHow conversational AI is transforming customer care, sales, and ma...

The Strategies Behind Successful Creator Marketing with Tatum Greig

August 13, 2025 9:00am 43 min

🎯 Topics covered:• Turning creators into authentic brand partners• Data’s role in building high-performing influencer campaigns• Balancing local culture with global brand objectives• The KPIs that matter beyond likes and...

Brand building in MENA with Mohammad Aljuhani

July 21, 2025 9:13am 58 min

Topics covered:• What great brands do differently in Saudi and beyond• Why building a brand takes more than performance marketing• The role of trust, storytelling, and consistency in long-term growth• How founders can em...

5 Loyalty Strategies That Actually Work with Paula Thomas (Part 2)

July 07, 2025 8:09am 19 min

🎯 Topics covered:• Why great loyalty programs start small and scale smart• How to leverage tech without complicating the customer experience• The role of data and personalization in building emotional loyalty• Why experi...

Zero-Budget Marketing That Actually Works with Rony Hage | Below The Fold

June 23, 2025 8:50am 32 min

🎯 Topics covered: What zero-based marketing really means Why most startups burn cash before finding product-market fit How to identify your ICP before spending on ads The power of cold outreach (LinkedIn + email) done ri...

Why Most Omnichannel Strategies Fail in MENA | Oliver White & Jad Sfeir | Below The Fold

June 16, 2025 8:00am 42 min

🎯 Topics covered:Why omnichannel still hasn’t “clicked” in MENAThe hidden friction between sales teams and digital teamsOverbuilding tech vs. fixing culture firstWhat most dashboards get wrong about performanceIs agentic...

Emirates NBD: New, Bold, & Decisive | Saud Al Dhawyani at Emirates NBD Fintech Summit

June 14, 2025 8:00am 25 min

🔍 Topics include:How Emirates NBD became a pioneer in Open FinanceBuilding secure, scalable, API-first banking platformsReal-world fintech partnerships (and what went wrong)From core banking to GitHub Copilot: AI’s growi...

Top 10 media trends in 2025 with Dana El Zein (Part 2)

June 09, 2025 8:37am 16 min

🎯 In Part 2, we cover:The rise of creator-led content and employee-generated mediaWhy authenticity now outperforms polish in brand storytellingHow CTV advertising is evolving—and why big screens still matterThe untapped ...

Top 10 media trends in 2025 with Dana El Zein (Part 1)

June 02, 2025 8:00am 22 min

📍This is Part 1 of our two-part deep dive into the trends that will redefine marketing in 2025.🔍 In this episode:Why media costs keep rising—and how to stay efficientThe growing power of creative as your targeting toolHo...

Open Finance in Action with Harry Gill & Shadi Dawi at Dubai FinTech Summit

May 31, 2025 8:00am 8 min

🔍 Topics include:How Pay10 became the UAE’s first live Open Finance platformWhy instant settlement can transform SME growthBuilding with three licenses: SVF, RPS, and Open BankingReal-time infrastructure vs legacy card s...

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