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Selling the Couch Selling the Couch Melvin Varghese, PhD Yoga Teacher Resource Podcast Yoga Teacher Resource Podcast Mado Hesselink Slate Daily Feed Slate Daily Feed Slate Podcasts The Side Hustle Show The Side Hustle Show Nick Loper of Side Hustle Nation | YAP Media Bitcoin And | Bitcoin & Economic News Bitcoin And | Bitcoin & Economic News David Bennett | Bitcoin & Economic News The Law Firm Marketing Minute The Law Firm Marketing Minute Spotlight Marketing + Branding The Pursuit of Manliness The Pursuit of Manliness The Pursuit of Manliness Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast John Wilson Shaken Not Burned Shaken Not Burned Felicia Jackson and Giulia Bottaro Clean Power Hour Clean Power Hour Tim Montague, John Weaver Good Morning, HR Good Morning, HR Mike Coffey, SPHR, SHRM-SCP The blocmates Podcast The blocmates Podcast blocmates The Modern Hotelier The Modern Hotelier David Millili & Steve Carran Retirement Power Play with Tim Dyer Retirement Power Play with Tim Dyer Tim Dyer This Mother Means Business | Business Growth Strategy, Sustainable Business Growth & Leadership for Female Business Owners This Mother Means Business | Business Growth Strategy, Sustainable Business Growth & Leadership for Female Business Owners Laura Sinclair | Business Growth Strategist, Entrepreneur Mentor & CEO Coach Speak In Flow Speak In Flow Melinda Lee Business, Bourbon & Cigars Business, Bourbon & Cigars Scott Joseph Inspire + Move Inspire + Move Allison Arruda Faith Ventures Podcast Faith Ventures Podcast Libertarian Christian Institute FitBody Lifestyle FitBody Lifestyle Jami & Greg DeBernard Ranchonomics Ranchonomics John Haskell, Ranch Right LLC The Accounting Leads Now Podcast The Accounting Leads Now Podcast James Donovan The Pexapark Podcast The Pexapark Podcast Pexapark Private Equity Experience Private Equity Experience Ed Barton, Rory Liebhart, and Emily Sander Make Better Wealth Decisions: How Financial Advisor's Blind Spots Can Hurt Your Investments in a Rapidly Changing World Make Better Wealth Decisions: How Financial Advisor's Blind Spots Can Hurt Your Investments in a Rapidly Changing World John De Goey (a podcast covering financial literacy, financial advisors & wealth) The Dirty Heifers The Dirty Heifers Margaret Connor Results Driven Results Driven Tiffany and Josh High The High Court Report The High Court Report SCOTUS Oral Arguments Spotcast Spotcast Melanoma Canada Notary Knowledge by Derrick Spruill Notary Knowledge by Derrick Spruill Derrick Spruill Chat GPT Infinite Intelligence Chat GPT Infinite Intelligence Sol Good Network All In with Allie All In with Allie Allie Reeves The Marketing Architects The Marketing Architects Marketing Architects My Veterinary Life My Veterinary Life American Veterinary Medical Association (AVMA) Loner To Leader: Your Path To Power, Passion & Prosperity Loner To Leader: Your Path To Power, Passion & Prosperity Eric Mortimer 雷老闆-董事長聊投資 雷老闆-董事長聊投資 雷老闆|金玉峰證劵投資顧問股份有限公司 FactSet U.S. Daily Market Preview FactSet U.S. Daily Market Preview FactSet
Selling the Couch

Business

Selling the Couch

Melvin Varghese, PhD

ENCORE: Designing a Life-First Business In An Uncertain World

July 02, 2026 2:00am 13 min

Today’s encore is at the heart of the Quiet Builder philosophy. The question is, “How do we design a business that supports our lives, not swallows it?” This becomes increasingly important as the world grows more uncerta...

ENCORE: What Therapists Get Wrong About Selling Their First Online Course

June 25, 2026 2:00am 15 min

Today’s encore is on what therapists often get wrong about selling their first online course, considering all the assumptions we make and the misconceptions we hold about online courses. I’m bringing full transparency to...

ENCORE: A Live vs. Pre-Recorded Online Course

June 18, 2026 2:00am 35 min

Today’s encore is from a live coaching call talking about the many nuances of online courses. I hope this episode will be helpful to you and bring new ideas if an online course is on your radar.Our Featured Guest-Kristen...

ENCORE: The Process of Creating and Marketing Your Product Using the Feelings Wheel

June 11, 2026 10:00am 37 min

In today's encore, we're tapping into creative thinking. How are you at thinking outside the box? This episode is perfect for everyone who has thought about creating, marketing, and selling a product. What is the process...

ENCORE: The Power of Depth Over Scale

June 04, 2026 6:45pm 13 min

Today's encore is on the 400th episode of Selling the Couch! It was truly surreal to think back to 2015 and the show’s humble beginnings; reaching this milestone is beyond anything I ever dreamed of 10 years ago. I wante...

423: Why Google Is Done With Your Reels (And What Smart Therapists Are Creating Instead)

May 28, 2026 12:30pm 19 min

Are therapists focusing on the wrong kind of content in the age of AI?In this episode, Mel explores one of the biggest shifts happening online right now: why Google and AI-powered search are quietly rewarding depth-first...

422: What Happens to Your Clients If Something Happens to You?

May 21, 2026 3:30pm 35 min

What happens to your private practice if you suddenly become incapacitated… or pass away?It’s a difficult question, and one most therapists never want to think about.But in this deeply practical and important conversatio...

421: A Quick Clinical + Life Update

May 14, 2026 3:00pm 38 min

In this deeply personal episode, Mel shares an honest update on a new chapter he’s building: one that sits at the intersection of psychology, nervous system regulation, golf, performance under pressure, and the future of...

420: How A Therapist's Website Shapes A Client's First Impression

May 07, 2026 12:00pm 35 min

Do therapist websites still matter in the age of AI? With platforms like ChatGPT, Claude, Google AI Search, social media, and online directories changing how people search for support, many therapists are wondering: Is i...

419: Why Smart, Thoughtful Professionals Are Pulling Back From Social Media

April 30, 2026 12:45pm 18 min

Are therapists quietly leaving social media… on purpose?In today’s episode, we explore a growing shift: not burnout, but intentional withdrawal from platforms that promise connection... but often create fragmentation.If ...

418: Human-Centric Marketing: Choosing Connection Over Algorithms

April 24, 2026 12:15am 42 min

What does it actually look like to market your work… without losing your humanity?In today’s episode of Selling the Couch, I’m joined by Shayna Vance Roman to explore a powerful and often overlooked idea: human-centric m...

417: Is Ai Killing Our Ability To Protect Time?

April 16, 2026 2:00am 9 min

Is AI actually giving us more freedom… or just more to do?In this episode, I reflect on something I’ve been noticing lately, both in my own life and in conversations with other business owners:Even though AI makes it eas...

416: Is Blogging Still Worth It In The AI Age?

April 09, 2026 2:00am 44 min

If you’ve been told to “just start a blog” to grow your private practice and be seen online, but you’re now wondering if AI has made that advice outdated... this episode is for you.In this conversation, I sit down with D...

415: What Actually Drives Podcast Downloads Based on Real Data

April 02, 2026 2:00am 18 min

After 11 years, 400+ episodes, and nearly 2 million downloads, I thought I understood what drives podcast growth.Then I saw the data, and it challenged a lot of assumptions.In this episode, I break down what actually dri...

ENCORE: Researching and Finding an Audience for Your E-Course

March 26, 2026 12:15pm 22 min

Today’s encore is covering creating and selling an E-Course. Since creating Healthcasters, I’ve definitely made many mistakes that I’m happy to share with you.Statistics show that the self-improvement industry is a $10-1...

ENCORE: How to Show Up Imperfect In Your Marketing

March 19, 2026 12:45pm 32 min

If there is one thing I’ve learned as a small business owner, it’s that it takes courage to show up imperfect. We want so badly to be perfect and put together in front of our audience, but perfectionism makes us less aut...

ENCORE: Pro Tips To Improve The Quality Of Live Videos

March 12, 2026 7:00pm 37 min

We use video for meetings, live sessions, live-streaming, and other content, so it’s important to have the best quality possible.Michael Rothermel is my videographer who filmed the welcome video for STC. We were part of ...

ENCORE: How I’m Thinking About YouTube as a Podcaster (and Dad)

March 05, 2026 1:00am 31 min

Since the beginning of this podcast in 2015, I’ve thought a lot about how I can use YouTube to maximize the impact of STC. I’ve pondered many questions about the sustainability of this endeavor and whether I should be cr...

414: Why Most Online Courses Fail (Even If the Content Is Good)

February 26, 2026 11:30am 19 min

“If you build a great course, they’ll come.”I wish that were true.Over the past decade, both as a course creator (since 2015) and as a teacher helping therapists launch their own courses, I’ve seen something surprising:G...

413: What They Don’t Tell Therapists About Owning a Small Business

February 19, 2026 1:00am 46 min

Most conversations about private practice are highlight reels.But what about the parts no one posts about?In today’s episode of Selling the Couch, I’m joined by my friend Dr. Justin Dodson, a group practice owner in Memp...

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