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Media Monitor Media Monitor Sean Wright, Kelly Sweeney Life with Amy Life with Amy Amy Poepping Adopt a Bernese Mountain Dog Puppy Adopt a Bernese Mountain Dog Puppy Haystack Mountain Bernedoodles james h Glover Network james h Glover Network RevJhg3 Soulful CEO Podcast Soulful CEO Podcast Kristin Constable Fox Business Hourly Report Fox Business Hourly Report FOX News Podcasts The SmallBizChat with Melinda Emerson The SmallBizChat with Melinda Emerson Melinda Emerson Real Talk NYC Real Talk NYC The Real Estate Board of New York Payments Brief: FinTech, Banking & Payments News Payments Brief: FinTech, Banking & Payments News Payments Brief Team Mining Stock Education Mining Stock Education Bill Powers Credit Union Regulatory Guidance Including: NCUA, CFPB, FDIC, OCC, FFIEC Credit Union Regulatory Guidance Including: NCUA, CFPB, FDIC, OCC, FFIEC Credit Union Exam Solutions Inc. Le journal d'Europe 1 Le journal d'Europe 1 Europe 1 Morning Majlis Morning Majlis Abdul Karim, Rania Saadi, Louis Denham Marketplace All-in-One Marketplace All-in-One Marketplace The Daily Mastery Podcast by Robin Sharma The Daily Mastery Podcast by Robin Sharma Robin Sharma The Pre-Shift The Pre-Shift 7shifts Small Business Pivots Small Business Pivots Michael D. Morrison WTR Small-Cap Spotlight WTR Small-Cap Spotlight Water Tower Research Plumbing & HVAC Hustle Podcast Plumbing & HVAC Hustle Podcast HookAgency.com The Think Factory Podcast The Think Factory Podcast The Think Factory Beyond Your Number Beyond Your Number Faith and Community Mindset Mastery Moments with Dr. Alisa Whyte Mindset Mastery Moments with Dr. Alisa Whyte Dr. Alisa Whyte KGCI: Real Estate on Air KGCI: Real Estate on Air KGCI: Real Estate on Air Success Leaves Clues Success Leaves Clues Davis Nguyen Pretty Smart Marketing Pretty Smart Marketing Launch Babes In The Arena With DoorTwo In The Arena With DoorTwo DoorTwo Bitcoin Liberty Live Bitcoin Liberty Live Fritz Innovative Leadership Innovative Leadership Innovative Incorporated Best of LinkedIn: Strategic B2B Marketing Best of LinkedIn: Strategic B2B Marketing Thomas Allgeyer, Frenus GmbH 'JR Morning 'JR Morning Cumulus Media Detroit Optimizing Your Google Business Profile for Maximum Visibility Optimizing Your Google Business Profile for Maximum Visibility GMB Crush Tesla Twenty Four - Nightly 24-Hour Recap of the Latest Tesla Updates Tesla Twenty Four - Nightly 24-Hour Recap of the Latest Tesla Updates Elise Andrews Limitless: An AI Podcast Limitless: An AI Podcast Limitless First Principles First Principles Adrian Wells Executive Office Insights Executive Office Insights Diana Brandl: International Trainer, Keynote Speaker, Author, Coach 大昌美股新視界 大昌美股新視界 大昌集團 AI Fire Daily AI Fire Daily AIFire.co
Media Monitor

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Media Monitor

Sean Wright, Kelly Sweeney

Why Brands Pay Millions for World Cup Sponsorships | The Hidden Value of Sports MarketingWhy Brands Pay Millions for World Cup Sponsorships | The Hidden Value of Sports Marketing

July 08, 2026 5:00am 23 min

Why are brands willing to spend millions sponsoring global sporting events?In this episode of Media Monitor, Kelly Sweeney and Sean Wright examine the economics behind sports sponsorships during the FIFA Club World Cup a...

Why Meta Wants Prediction Markets | The $50M Advertising Opportunity Nobody Saw Coming

July 01, 2026 5:00am 21 min

Prediction markets are rapidly moving from niche platforms into the mainstream—and advertisers are following.In this episode of Media Monitor, Kelly Sweeney and Sean Wright examine why companies like Meta are investing i...

NBA Finals, Fox + Roku & World Cup Ads: The Biggest Media Stories This Week

June 24, 2026 5:00am 20 min

Sports, streaming, and advertising continue to reshape the media landscape—and this week delivered plenty to discuss.In this episode of Media Monitor, Kelly and Sean introduce a new weekly headlines segment before diving...

How The New York Times Is Winning in Advertising (While Everyone Else Struggles)

June 17, 2026 5:00am 14 min

Most media companies are fighting declining advertising revenue.The New York Times is moving in the opposite direction.In this episode of Media Monitor, Kelly and Sean launch a new deep-dive series by examining one of th...

AI, IPOs & Advertising: What Happens When AI Giants Go Public?

June 10, 2026 5:00am 27 min

AI continues to dominate headlines—but is the advertising industry becoming more cautious?In this episode of Media Monitor, Kelly and Sean examine a series of major developments shaping the future of artificial intellige...

NFL Advertising Hits Record Highs: What’s Driving Nearly $6 Billion in Revenue?

June 03, 2026 5:00am 27 min

The NFL continues to dominate live sports advertising.In this episode, Kelly and Sean break down Guideline’s latest NFL Advertising Report, examining the trends, categories, teams, and schedule changes shaping one of the...

Why Publicis Bought LiveRamp — Identity Data, AI & the Future of Advertising

May 27, 2026 10:00am 21 min

Publicis just made one of the biggest advertising acquisitions in years — purchasing identity platform LiveRamp in a $2.54 billion all-cash deal.But this story is much bigger than a merger announcement.In this episode, K...

Upfronts, Streaming & Why TV Advertising Is Starting to Look Like Cable Again

May 20, 2026 5:00am 16 min

What are the TV Upfronts, and why do they still matter in the streaming era?In this episode, Kelly and Sean break down how television advertising, streaming platforms, and digital media buying continue to evolve in 2026....

Auto Advertising Slows While Pharma Faces a Major Shift

May 12, 2026 8:00am 21 min

This week, Kelly and Sean take a category-focused approach, diving into two major sectors shaping the advertising market: automotive and pharmaceutical advertising.The episode begins with a conversation around Sean’s rec...

Media Headlines Breakdown: OpenAI Lawsuit, iHeart & SiriusXM, Social Media Bans, and Amsterdam Ads

May 06, 2026 8:00am 20 min

In this episode, Kelly and Sean step back from deep dives and return to a broader format—reviewing several major headlines shaping the media and advertising landscape right now.They begin with the ongoing legal dispute i...

Sports Advertising Trends 2026: Streaming Growth, NFL, NBA, and Olympics Insights

April 29, 2026 7:00am 21 min

 Kelly and Sean break down how advertising is evolving across major sports—from the Olympics to the NFL and NBA—and why streaming continues to reshape how brands reach audiences.  In this episode, Kelly and Sean take a c...

Programmatic Advertising Part 2: SSP Trends, CTV Growth, and What Q1 Data Shows

April 22, 2026 7:00am 19 min

In part two of their programmatic advertising series, Kelly and Sean shift from the demand side to the supply side, breaking down what SSPs are, how they function, and what the latest Q1 data says about where programmati...

Retail Media Networks Explained: Why Amazon, Walmart & Uber Are Winning Ad Dollars

April 15, 2026 7:00am 21 min

Retail media networks have quietly become one of the most important forces in advertising.In this episode, Kelly and Sean break down what retail media actually is, why it’s growing, and where it may be heading next.At it...

Meta & YouTube Lawsuit: Will Social Media Finally Face Consequences?

April 08, 2026 7:00am 13 min

A recent jury verdict against Meta and Google has reignited a long-running debate: are social media platforms simply hosting content, or are they designed in ways that can cause harm?In this episode, Kelly and Sean break...

Ep 11: How Oil, LNG, and Unemployment Impact Ad Spend (What to Watch in 2026)

April 01, 2026 8:00am 21 min

Economic headlines are everywhere—but how do they actually impact advertising?In this episode, Kelly and Sean unpack three key indicators—oil prices, liquid natural gas (LNG), and unemployment—and explain how each one co...

Ep 10: TV vs Streaming in 2025: Cord Cutting, Live Sports Growth, and What’s Next for 2026

March 25, 2026 7:00am 20 min

Six years after COVID reshaped media consumption, the TV industry is still adjusting to the changes that followed. In this episode, Kelly and Sean walk through how the balance between linear TV and streaming flipped, wha...

Ep 9: Programmatic Advertising Benchmarks: DSP Trends, CTV Growth, and What’s Changing in 2026

March 18, 2026 7:00am 17 min

Kelly and Sean break down Guideline’s new quarterly programmatic benchmark report, explain how DSPs fit into the media buying ecosystem, and share the latest trends in programmatic, CTV, and streaming.Programmatic advert...

Ep 8: Out-of-Home Advertising Trends: Why the U.S. Lags Global Markets

March 11, 2026 8:00am 16 min

Kelly and Sean examine global trends in out-of-home advertising, why the U.S. market trails international growth, and which industries are driving recent spending increases.Kelly and Sean begin the episode with a light c...

Netflix Backs Out of Warner Bros Bid, WPP’s AI Pivot, and the Shift Toward Performance Marketing

March 04, 2026 8:00am 21 min

Netflix has stepped away from its bid for Warner Bros, clearing the path for Ellison and raising questions about consolidation in streaming, valuation logic, and what this means for consumers and advertisers.In this epis...

Ep 6: Why Podcast Advertising Is Growing Faster Than the Rest of Media

February 25, 2026 8:00am 21 min

Podcasting isn’t just a format — it’s becoming a major force in advertising.Digital audio has grown more than 2.5x faster than the overall media market since the pandemic, and podcasts now account for nearly 30% of digit...

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