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Sales Training. Close It Now! Sales Training. Close It Now! Sam Wakefield Connecting Communities® Connecting Communities® Fed Communities Mad Money w/ Jim Cramer Mad Money w/ Jim Cramer CNBC The Employment Law Show The Employment Law Show AM640 The Essential The Essential Will Media - Chiara Piotto Good Enough Counsellors Good Enough Counsellors Josephine Hughes Lean 911 Lean 911 Mark DeLuzio Desayuno con Bancolombia Desayuno con Bancolombia Bancolombia Property Culture Property Culture Prop Culture Insurance Exam Prep Insurance Exam Prep Ran Chen, EA, CFP® 36氪·8点1氪 36氪·8点1氪 36氪音频 涨乐早点听 涨乐早点听 涨乐全球通 FUND财经早班车 FUND财经早班车 中国基金报 Working Cows - Regenerative Ranching to Maximize Profitability and Soil Health Working Cows - Regenerative Ranching to Maximize Profitability and Soil Health Clay Conry 美股早咖啡 美股早咖啡 Meng Business News Today | 2 Min News | The Daily News Now! Business News Today | 2 Min News | The Daily News Now! The Daily News Now! The Jas Johal Show The Jas Johal Show CKNW / Curiouscast 晚点聊 LateTalk 晚点聊 LateTalk 晚点 LatePost The Cyber Brief The Cyber Brief Allens High Voltage Business Builders Podcast High Voltage Business Builders Podcast Neil Twa Good Revenue News Good Revenue News Neeta Bidwai The Bad Crypto Podcast The Bad Crypto Podcast Joel Comm and Travis Wright Index Index SME.sk The Investor's Podcast (We Study Billionaires)  - The Investor’s Podcast Network The Investor's Podcast (We Study Billionaires) - The Investor’s Podcast Network The Investor's Podcast Network M&A Science M&A Science Kison Patel Dig Deep Dig Deep Rob Tyson Mo Money Mo Money Ben Nash Accountant's Flight Plan Accountant's Flight Plan Brannon Poe; Poe Group Advisors Caffeinated Risk Caffeinated Risk McCreight & Leece 吳淡如人生實用商學院 吳淡如人生實用商學院 吳淡如 The Wize Way The Wize Way Wize Mentoring for Accountants and Bookkeepers Traffic Tube Secrets Podcast Traffic Tube Secrets Podcast Paul Murphy TRAP: The Real Adviser Podcast TRAP: The Real Adviser Podcast Alan Smith; Andy Hart; Carl Widger; Nick Lincoln M&A Science M&A Science Kison Patel Webseiten-Magie: Deine Webseite als stärkste Mitarbeiterin für Solo-Selbstständige Webseiten-Magie: Deine Webseite als stärkste Mitarbeiterin für Solo-Selbstständige Angelika Stempfle 深井・けんすうのまぼろし会議 深井・けんすうのまぼろし会議 COTEN Inc. Network Marketing Talk | Trends, Strategies & Real Results Network Marketing Talk | Trends, Strategies & Real Results George Levy
Sales Training. Close It Now!

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Sales Training. Close It Now!

Sam Wakefield

"Who Is You?" - Refrigerant Responsibility & EPA Rules with Les Rhynard & Adam Dykstra

July 01, 2026 4:35pm 1:21

Every ounce of refrigerant you leave behind is money you bought and threw in the trash.Most HVAC and home services companies have no idea how much refrigerant they're actually losing, what it's costing them, or that the ...

If You Can't Lead One, You Can't Lead Any" - The 360° Extreme Ownership Framework

June 05, 2026 6:20pm 35 min

Do you feel micromanaged right now? Your boss breathing down your neck? Asking for more details, more plans, more updates? You're probably thinking it's a boss problem. But Sam's going to tell you something that might st...

$45K to $150K/Month in 90 Days - How Sam & Doug Scaled This Plumbing Business

May 29, 2026 8:45am 35 min

This is how you scale a contracting business without burning yourself out.Sam Wakefield and Doug C. Brown just became business partners. Sam's been training contractors on sales and systems for years. Doug took Tony Robb...

Comfort Advisor vs Selling Technician - The Journey, Pros, Cons, and What You Need to Know

May 23, 2026 11:50am 1:25

Christian Moore is one of the few people who's been wildly successful in BOTH roles. Comfort advisor at a 52 million dollar company. Project manager at a 2.5 million dollar company. Now selling technician at Cowboys AC i...

The Parallel Universe Closing Tool - How to Get Past "I Need to Think About It"

May 12, 2026 4:40pm 22 min

How many times have you been in an appointment where everything was going great, and then they hit you with one of these:"I need to talk to my spouse.""This is a big decision. I need to think about it.""I'm getting three...

She Tripled Her Family's HVAC Business - Now She's Fixing Everyone Else's Marketing

May 04, 2026 5:00am 1:12

This episode is different. Crystal Williams didn't study marketing in some classroom and decide to sell services to contractors. She was born into the trades. Her grandfather, father, and brother all built and ran McWill...

Stop Tripping Out About Your Appointments - The 6-Year-Old in a Batman T-Shirt

April 24, 2026 5:00am 30 min

How much time do you spend actually doing the work of sales versus how much time do you spend tripping out about the appointment?Be honest. You're driving to the appointment, mentally role-playing every possible scenario...

How to Train Your Homeowner (And Why They're Waiting For You to Lead)

April 17, 2026 5:00am 29 min

How many times have you presented options and gotten "Let me think about it"?Here's what's actually happening: They have no idea how to make this decision. They've bought HVAC once, maybe twice in their life. They don't ...

Digital Marketing Guys With Tool Belts: The AI Search Revolution No One's Talking About

April 10, 2026 5:00am 1:11

This episode is different. Sam sits down with Kyle Sattler and Paul Olson from So Good Marketing—and these aren't your typical digital marketing guys. Paul started as a plumber cutting thread at 11 years old, worked his ...

Warren Buffett Would Outsell You: The Credibility Principle

April 03, 2026 11:50am 30 min

Picture this: You're at the park on a perfect 75-degree day. An old guy sits next to you and starts rattling off investment advice. You're half-listening, being polite, but not really paying attention. 45 minutes later, ...

Stop Saying "Only" and "Just": The Words That Kill Your Value

March 28, 2026 8:30pm 34 min

"Stop Saying 'Only' and 'Just': The Words That Kill Your Value"When was the last time you heard a Mercedes commercial say, "It's only $95,000"? Or a Porsche salesperson tell you, "It's just $120,000"? Never. Because prem...

Show Your Work: Why The Right Answer Still Loses The Sale

March 14, 2026 12:15pm 30 min

You just spent 45 minutes diagnosing the problem. You know exactly what's wrong. You're confident in your solution. And then they say, "Let me think about it." Or worse: "I want to get a second opinion."What just happene...

They Already Said Yes: Understanding the Tipping Point

March 06, 2026 3:00pm 30 min

If you've ever had a homeowner act standoffish or hover over you while you work—it's not about you. By the time you showed up, they already said yes.When that phone rings, it means they've hit an emotional tipping point....

Stop Fighting Objections: Build a System That Eliminates Them Before They Start

February 20, 2026 4:00am 1:05

Stop Fighting Objections: Build a System That Eliminates Them Before They StartIf objections keep showing up at the end of your appointments, this episode will change the way you look at your entire sales process. Sam si...

Isolate the Real It: The Diagnostic Approach to Closing More Sales

February 13, 2026 4:00am 27 min

"Isolate the Real It: The Diagnostic Approach to Closing More Sales"You didn't lose that sale because of price, product, or timing. You lost it because you never isolated the Real It—the actual thing standing in the way....

Mental Health, Masculinity, and Success: The Conversation Most Men Avoid | William Fruin

February 06, 2026 1:05pm 54 min

Mental health isn’t separate from success — it quietly determines it.In this episode of the Close It Now Podcast, Sam Wakefield sits down with William Fruin, host of Normalizing Men’s Mental Health, for an honest convers...

Sales Is You vs You: Why Most Techs & Salespeople Lose Before the Call Starts | Scott Sylvan Bell

January 30, 2026 4:00am 1:10

Sales Is You vs You: Why Most Techs & Salespeople Lose Before the Call Starts | Scott Sylvan BellMost sales conversations are lost long before the technician or salesperson ever walks into the home. In this episode, Sam ...

Why Sales Feels Hard — And What No One Ever Taught You About It

January 23, 2026 4:00am 37 min

Why Sales Feels Hard — And What No One Ever Taught You About ItIf sales feels awkward, uncomfortable, or forced, there’s probably nothing wrong with you. In this episode, Sam Wakefield breaks down why sales feels hard fo...

How Damon Lilly Built a $2.2M HVAC Company in 12 Months

January 13, 2026 3:06pm 58 min

Episode TitleHow Damon Lilly Built a $2.2M HVAC Company in 12 MonthsOpening HookWhat if the reason most HVAC companies struggle isn’t marketing, pricing, or competition — but how they’re built from day one? In this episo...

Sales 101 Ep 4: How to Present Price Without Pressure

January 06, 2026 6:50pm 29 min

Sales 101: How to Present Price Without PressureOpening HookPrice isn’t what kills most sales. The moment after price does. In this episode, Sam Wakefield breaks down how to present options, talk about price calmly, and ...

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