Podcast Index
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Product Marketing with Fexingo: Launches, Positioning, and Go-to-Market Strategy
Fexingo
أصوات الطبيعة
International Ambient Sounds
The Occult Rejects
The Occult Rejects
Bedtime Astronomy
Synthetic Universe
睡眠のための音
International Ambient Sounds
أصوات للنوم
International Ambient Sounds
Law of Attraction Lectures
William Walker Atkinson
When We Were Kings
Perfect Day Media
Catholic Daily Reflections
My Catholic Life!
ASMR Sleep
RouteNote x Buffy
Carry On, Jeeves - P.G. Wodehouse
P.G. Wodehouse
Звуки для сна
International Ambient Sounds
Pride and Prejudice - Jane Austen
Jane Austen
Beyond Good & Evil - Friedrich Nietzsche
Friedrich Nietzsche
Emma
Jane Austen
Weekly Spooky | Scary Stories for Spooky Season
Henrique Couto | Scary Stories & Horror Expert
ASMR Sleep Recordings
Buffy
Les Misérables - Victor Hugo
Victor Hugo
Relativity: The Special & General Theory
Albert Einstein
The Ego and His Own - Max Stirner
Max Stirner
Northanger Abbey
Jane Austen
Blockchain Basics: Crypto, NFTs & Web3 Explained
ELMA
The Curious Case of Benjamin Button
F. Scott Fitzgerald
Daniel Boone - John C.S. Abbott
John C.S. Abbott
The Last of the Mohicans
James Fenimore Cooper
Emma by Jane Austen - A Dramatic Reading
Jane Austen
Chat GPT Podcast
Sol Good Network
The Changeling
Sol Good Network
The Tragedy of Macbeth
William Shakespeare
The Art of War by Sun Tzu
Sun Tzu
Evangelio de hoy 📖 Lectio Divina
Tele VID
The Great Controversy - Ellen G. White
Ellen G. White
Mind the Gap
Michael Comyn
Hardwood Knocks: An NBA Podcast
HardwoodKnocks: An NBA Podcast
His Light, Your Path
Pastor Rod Holler, Sr.
The Meditations of Marcus Aurelius
Marcus Aurelius
The Theory of Psychoanalysis - Carl Jung
Carl Jung
Todo
Fexingo
In this episode of Product Marketing with Fexingo, Lucas and Luna explore how Canva turned a simple online design tool into a global platform with over 100 million monthly active users. They break down Canva's freemium m...
GoPro didn't just make cameras; they built an entire product marketing strategy around user-generated content. This episode unpacks how GoPro turned everyday customers into brand storytellers, creating a feedback loop th...
Lucas and Luna break down how Liquid Death — a canned water company with a punk-rock aesthetic — turned a joke into a $1.4 billion brand without traditional advertising. They explore the company's use of shock humor, a s...
In this episode, Lucas and Luna break down how Discord evolved from a gaming chat app into a $10 billion community platform through a unique product marketing strategy. They explore how Discord used server templates, dev...
In this milestone 100th episode, Lucas and Luna explore how Figma built one of the most successful product marketing plays in SaaS history. They break down the specific go-to-market decisions behind Figma's rise: the mul...
Calendly didn't invent meeting scheduling—it just made it effortless. In 2013, founder Tope Awotona pivoted from a failed startup to build a tool that removed the back-and-forth from booking a meeting. But the real marke...
Notion has grown from a niche note-taking app to a $10 billion productivity platform by turning everyday users into its most powerful marketing channel. In this episode, Lucas and Luna break down how Notion's product mar...
When The Athletic launched in 2016, the idea of a paid subscription for sports news seemed doomed. Every major outlet gave away coverage for free. In this episode, Lucas and Luna break down how The Athletic used a target...
In this episode, Lucas and Luna dissect Duolingo's product marketing strategy, focusing on how the app's gamification features — streaks, leaderboards, and in-app currency — drive user retention and organic growth. They ...
In this episode, Lucas and Luna break down how Oatly transformed plant-based milk from a niche health product into a mainstream cultural phenomenon. They unpack Oatly's controversial 2014 IPO, its provocative 'It's Like ...
In this episode, Lucas and Luna explore how Lululemon turned local yoga instructors into a grassroots ambassador army that drove brand loyalty before the company ever ran a traditional ad. They break down the specific me...
In this episode, Lucas and Luna break down how Theragun—a niche percussive therapy device for athletes—transformed into a mainstream wellness brand through a deliberate celebrity endorsement strategy. They trace the play...
Product marketing for developers is notoriously difficult — they hate being sold to and can spot fluff from a mile away. This episode unpacks how Supabase, the open-source Firebase alternative, built a product marketing ...
Atlassian famously built a billion-dollar software company without a single dedicated salesperson. In this episode, Lucas and Luna unpack the product marketing philosophy behind that decision: no outbound, no cold calls,...
Every December, millions of people share their Spotify Wrapped — but how did a simple year-in-review feature become one of the most effective product marketing campaigns of all time? Lucas and Luna break down the strateg...
In this episode, Lucas and Luna break down exactly how Airtable turned a crowded no-code spreadsheet market into a category of one. They walk through the specific positioning pivot Airtable made in 2019 — moving from 'sp...
In this episode, Lucas and Luna explore how Adobe turned the PDF from a niche document format into a global standard. They trace the product marketing decisions behind the PDF's launch in 1993, the strategic move to rele...
Lucas and Luna unpack how HubSpot pivoted from the traditional marketing funnel to the flywheel model in 2018, and why that shift reshaped their entire product marketing strategy. They trace the origin of the flywheel co...
Product marketing often fixates on owned channels: email lists, blog content, social feeds. But for millions of local businesses, the most important marketing asset is something they don't control at all — their Yelp pag...
In this episode, Lucas and Luna unpack how Glossier built a billion-dollar brand by turning customers into product marketers. They dive into the specific launch of Glossier's Milky Jelly Cleanser, which emerged from the ...
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