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B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles Fexingo The Rick Burgess Show The Rick Burgess Show iHeartPodcasts Learn Greek with Fexingo Learn Greek with Fexingo Fexingo La Hora Tica La Hora Tica La Hora Tica Bl1dPOD Bl1dPOD Bl1dPOD Morgonpasset i P3 – Gästen Morgonpasset i P3 – Gästen Sveriges Radio Chicago Bulls Central Chicago Bulls Central The B.R.E.A.K.S Media Weekly Dose of GenAI Adoption Weekly Dose of GenAI Adoption Indy Sawhney Texas A&M Aggies Football Today | 2 Min News | The Daily News Now! Texas A&M Aggies Football Today | 2 Min News | The Daily News Now! The Daily News Now! The Backyard Naturalists The Backyard Naturalists Debbie Foster and Laurie Horne WAN DEEP SESSION WAN DEEP SESSION QUANTOM | Techno Collective Records Ltd. Learn Welsh with Fexingo Learn Welsh with Fexingo Fexingo Human Restoration Project Human Restoration Project Human Restoration Project Macro N Cheese Macro N Cheese Steven D Grumbine Lachlabor - Lustiges Wissen für Kinder zum Miträtseln Lachlabor - Lustiges Wissen für Kinder zum Miträtseln Bayerischer Rundfunk Asturias Informativos Asturias Informativos Radio Nacional The Daily Punch The Daily Punch Punchbowl News Entangled Entangled Jordan Youkilis Maritime Morning Brief Maritime Morning Brief Marine Exchange of Puget Sound Next Level Soul Podcast with Alex Ferrari Next Level Soul Podcast with Alex Ferrari Alex Ferrari Tidy Tidbits Tidy Tidbits Tidy Dad Beernet Radio Beernet Radio Harry Schuhmacher Lenny’s Daily Podcast Lenny’s Daily Podcast Lenny Melnick LITURGIA LITURGIA Jorge Ramón Pichardo Genet Learn Latin with Fexingo Learn Latin with Fexingo Fexingo 说好不创业 说好不创业 说好不创业 5 Minute English Talk 5 Minute English Talk 5 Minutes English Talk Bozeman News Today | 2 Min News | The Daily News Now! Bozeman News Today | 2 Min News | The Daily News Now! The Daily News Now! موسیقی فردا موسیقی فردا رادیوفردا MSTR Today: Daily insights of Michael Saylor, Bitcoin and Strategy (MicroStrategy) MSTR Today: Daily insights of Michael Saylor, Bitcoin and Strategy (MicroStrategy) John Lee Dumas Relatos de la Historia Relatos de la Historia Marta Caniego Learn Malay with Fexingo Learn Malay with Fexingo Fexingo Millennial Mustard Seed Millennial Mustard Seed Rod Smith Entre les potos Entre les potos RMC The Honest Youth Pastor Podcast The Honest Youth Pastor Podcast Honest Youth Pastor The Brian Craig Show The Brian Craig Show Brian Craig Podcast VietNamNet Podcast VietNamNet VietNamNet
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

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B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Fexingo

How B2B Marketers Use Deal Registration to Protect Channel Revenue

July 04, 2026 1:01am 11 min

Episode 92 of B2B Marketing with Fexingo dives into deal registration — the often-overlooked channel conflict tool that stops partners from stepping on each other's toes. Lucas and Luna unpack how Salesforce partner ecos...

How B2B Marketers Use Community-Led Growth to Close Enterprise Deals

July 03, 2026 1:22pm 9 min

Episode 91 of B2B Marketing with Fexingo dives into community-led growth for enterprise sales. Lucas and Luna explore how companies like Salesforce and HubSpot use customer communities—with specific numbers: 2.5x higher ...

How B2B Marketers Use First-Party Data After Cookie Deprecation

July 03, 2026 12:58am 6 min

Episode 90 of B2B Marketing with Fexingo tackles the biggest shift in digital advertising: the death of third-party cookies. Lucas and Luna break down how enterprise marketers are rebuilding their demand gen strategies u...

How B2B Marketers Use Channel Partner Incentives to Drive Enterprise Revenue

July 02, 2026 1:14pm 8 min

In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how channel partner incentives, specifically tiered rebate structures and MDF (market development funds), can drive enterprise revenue. They break dow...

How B2B Marketers Use Customer Marketing for Expansion

July 02, 2026 1:07am 12 min

Episode 88 of B2B Marketing with Fexingo explores how B2B marketers use customer marketing to drive expansion revenue in enterprise accounts. Lucas and Luna break down the difference between customer success and customer...

How B2B Marketers Use Sales Playbooks to Accelerate Enterprise Deals

July 01, 2026 1:14pm 9 min

Episode 87 of B2B Marketing with Fexingo: Lucas and Luna dive into the unsung hero of enterprise sales acceleration — the sales playbook. They break down how HubSpot standardized its enterprise playbook to slash ramp tim...

How B2B Marketers Use Customer Advisory Boards to Close Enterprise Deals

July 01, 2026 3:05am 11 min

In this episode, Lucas and Luna explore how B2B marketers leverage customer advisory boards (CABs) to accelerate enterprise deal cycles and deepen account relationships. They break down the specific structure of a high-i...

How B2B Marketers Use Predictive Lead Scoring for Enterprise Sales

July 01, 2026 1:02am 8 min

In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into predictive lead scoring and its impact on enterprise sales cycles. Using a case study from a mid-market SaaS company called CloudBridge Analytics, t...

How B2B Marketers Use Freemium to Unlock Enterprise Deals

June 30, 2026 1:19pm 9 min

Episode 84 of B2B Marketing with Fexingo. Lucas and Luna dive into the freemium-to-enterprise playbook, using Calendly as a case study. Calendly's free tier captured 10 million users before the company ever hired a sales...

How B2B Marketers Use AI to Personalize at Scale for Enterprise

June 30, 2026 1:07am 11 min

In this episode, Lucas and Luna explore how B2B marketers are deploying AI-powered personalization engines to tailor content, email, and web experiences for hundreds of enterprise accounts without manual effort. They dis...

How AI Is Reshaping B2B Content Syndication

June 29, 2026 1:17pm 10 min

In episode 82 of B2B Marketing with Fexingo, Lucas and Luna dive into the evolving world of content syndication for enterprise demand gen. They explore how AI-powered platforms like Demandbase are moving beyond tradition...

How B2B Marketers Use Dark Social to Track Enterprise Buying Committees

June 29, 2026 1:07am 12 min

In this episode of B2B Marketing with Fexingo, Lucas and Luna unpack the hidden channel of dark social — private sharing via WhatsApp, Slack, email, and Teams that drives over 80 percent of B2B content distribution but r...

How B2B Marketers Use Buyer Intent Signals to Trigger Sales Outreach

June 28, 2026 1:09pm 11 min

In this episode, Lucas and Luna explore how B2B marketers at companies like Seismic and Drift use buyer intent signals—from content consumption to pricing page visits—to trigger real-time sales outreach. They break down ...

How B2B Marketers Use Intent Data to Prioritize Enterprise Accounts

June 28, 2026 1:00am 9 min

In this episode, Lucas and Luna dive into the practical use of intent data for B2B demand generation. They explore how companies like 6sense and Bombora provide signals that indicate when prospects are researching specif...

How B2B Marketers Use White Space Analysis for Account Expansion

June 27, 2026 1:16pm 6 min

In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into white space analysis — a systematic approach to identifying upsell and cross-sell opportunities within existing enterprise accounts. They break down...

How B2B Marketers Use Pricing Packaging to Unlock Enterprise Deals

June 27, 2026 1:05am 15 min

Episode 77 of B2B Marketing with Fexingo dives into the art and science of pricing packaging for enterprise sales. Lucas and Luna unpack how companies like HubSpot and Salesforce use tiered feature bundles, value-based p...

How B2B Marketers Use Gong for Deal Coaching

June 26, 2026 1:12pm 9 min

Lucas and Luna dive into how B2B marketing teams use conversation intelligence platforms like Gong to coach sales reps on deal strategy. Using the example of a 150-rep enterprise software rollout, they walk through how c...

How B2B Marketers Use Win-Loss Analysis to Close More Deals

June 26, 2026 1:04am 11 min

Episode 75 of B2B Marketing with Fexingo dives into win-loss analysis — the systematic practice of interviewing buyers who chose you or a competitor to uncover why deals close or slip. Lucas and Luna break down a case st...

How B2B Marketers Use Sales-Network Data to Map Enterprise Decision-Makers

June 25, 2026 1:06pm 7 min

Episode 74 of B2B Marketing with Fexingo: Lucas and Luna explore how B2B marketers can leverage sales-network data — the relationship map hidden inside CRM and email systems — to identify and influence all stakeholders i...

How B2B Marketers Use Net Revenue Retention to Measure Growth

June 25, 2026 1:01am 8 min

Lucas and Luna dive into Net Revenue Retention (NRR) — the subscription metric that separates healthy B2B companies from churn-heavy ones. Lucas explains why NRR above 120 percent signals strong expansion revenue, using ...

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