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JAR Inside the Research Podcast JAR Inside the Research Podcast Journal of Advertising Research That Milan Podcast That Milan Podcast Cloud10 The New Frontline The New Frontline Freedom Foundation Locked On Falcons - Daily Podcast On The Atlanta Falcons Locked On Falcons - Daily Podcast On The Atlanta Falcons Locked On Podcast Network, Aaron Freeman Space Pirates D&D Space Pirates D&D Daniel Rustage Locked On Royals - Daily Podcast On The Kansas City Royals Locked On Royals - Daily Podcast On The Kansas City Royals Locked On Podcast Network, Jack Johnson, Locked On Podcast Network, Jack Johnson The Conspiracy Theorist Survival Guide Podcast The Conspiracy Theorist Survival Guide Podcast John Kirwin Europe News Today | 2 Min News | The Daily News Now Europe News Today | 2 Min News | The Daily News Now The Daily News Now! Locked On Eagles - Daily Podcast On The Philadelphia Eagles Locked On Eagles - Daily Podcast On The Philadelphia Eagles Locked On Podcast Network, Louie DiBiase, Gino Cammilleri The James Boyd Podcast The James Boyd Podcast James Boyd RPPR Actual Play RPPR Actual Play Ross Payton El Mañanero Radio El Mañanero Radio Bolivar Valera The Everything Feed - All Packet Pushers Pods The Everything Feed - All Packet Pushers Pods Packet Pushers The Fat Pipe - All Packet Pushers Pods The Fat Pipe - All Packet Pushers Pods Packet Pushers BBC Sports News BBC Sports News BBC Mixes: Minimal Techno Mixes: Minimal Techno PromoDJ The St. Louis Sportists The St. Louis Sportists Ron Cook, Keith Farroll, Doug Lansdown, Tom Mathis and Joe Spurlin Back Post - World Cup 2026 Football Podcast Back Post - World Cup 2026 Football Podcast Lucky Studios | Football & World Cup 2026 Washington Commanders News Today | 2 Min News | The Daily News Now! Washington Commanders News Today | 2 Min News | The Daily News Now! The Daily News Now! Wild West Tales - Old Time Radio Westerns Wild West Tales - Old Time Radio Westerns theaterofthemind-otr.com The Vault: A Podcast Covering the Baltimore Ravens The Vault: A Podcast Covering the Baltimore Ravens Bleav Aristegui Noticias Podcast Aristegui Noticias Podcast Sonoro, Aristegui Fokus podcast ČT sport Fokus podcast ČT sport Česká televize Voddie Baucham Sermons Voddie Baucham Sermons Spirit Life The Missing Persons Report The Missing Persons Report AC Wilson Houston News Today | 2 Min News | The Daily News Now! Houston News Today | 2 Min News | The Daily News Now! The Daily News Now! The Audiobook Vault: Catholic Sacred & Classic Voices from the Past The Audiobook Vault: Catholic Sacred & Classic Voices from the Past The Audiobook Vault: Catholic Spike Week Spike Week Spike Week Deep Dive Film School Deep Dive Film School Adam Palcher and Adam Sherlock Your Daily Real Estate Podcast with Tristan Ahumada Your Daily Real Estate Podcast with Tristan Ahumada Tristan Ahumada Pittsburgh Pirates News Today | 2 Min News | The Daily News Now! Pittsburgh Pirates News Today | 2 Min News | The Daily News Now! The Daily News Now! Locked On Blue Jackets - Daily Podcast On The Columbus Blue Jackets Locked On Blue Jackets - Daily Podcast On The Columbus Blue Jackets Jay Forster, Locked On Podcast Network Trek Talk - Leben mit Star Trek Trek Talk - Leben mit Star Trek Frank Rehders Texas News Today | 2 Min News | The Daily News Now! Texas News Today | 2 Min News | The Daily News Now! The Daily News Now! The Schilling Show The Schilling Show Rob Schilling Pepe Misterio Pepe Misterio Pepe Misterio | Genuina Media Melissa Moore In The Morning Melissa Moore In The Morning KSE Radio Ventures
JAR Inside the Research Podcast

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JAR Inside the Research Podcast

Journal of Advertising Research

An Investigation of How and Why Organizations Enact Greenhushing

July 23, 2026 12:00pm 21 min

In this episode, we speak with Nayla Khan (University of Portsmouth), Marta Nieto-García (Universidad de Salamanca), and Diletta Acuti (University of Bath) to discuss their article, "An Investigation of How and Why Organ...

Consumer Responses to LGBTQ-Themed Advertising: What 20,000 YouTube Comments Reveal

July 16, 2026 1:00pm 16 min

In this episode, guest interviewer Dr. Steven Park (Queen Mary University of London) speaks with Jia Heng Li and Professor Tae Hyun Baek (both Sungkyunkwan University) to discuss their article, "Consumer Responses to LGB...

When "Buy Less" Backfires: Green Demarketing and the Nongreen Consumer,

July 13, 2026 4:00pm 12 min

In this episode, we speak with Matthew Pittman (University of Tennessee) to discuss his article, "Green Demarketing to Nongreen Consumers: Individuals With Low Environmental Concern Don't Believe Messages to 'Buy Less',"...

How Persuasive Is Personalized Advertising?

April 25, 2026 1:00pm 16 min

In this episode, Vincent Huang (Hong Kong Baptist University) sits down with Dominic Yeo (Hong Kong Baptist University) to discuss Dominic's Journal of Advertising Research article, "How Persuasive Is Personalized Advert...

The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth Matter When Industries Battle Opponents Over Policy Issues?

March 26, 2026 2:00am 20 min

In this episode, Andrea Godfrey Flynn (University of San Diego) joins me to discuss her Journal of Advertising Research article, "The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth Matter Wh...

Petfluencers, the Fur-Mula for Sincere Endorsements: Examining How and When Pets Exhibit Greater Persuasion as Influencers

March 19, 2026 2:00am 15 min

In this episode, Laura Lavertu (Grenoble Ecole de Management) joins me to discuss her Journal of Advertising Research article, “Petfluencers, the Fur-Mula for Sincere Endorsements: Examining How and When Pets Exhibit Gre...

Fueling or Suppressing Brand Activism Backlash: How Message Type Differentially Influences Perceived Hypocrisy and Consumer Attitudes

March 12, 2026 2:00am 15 min

In this episode, Tyler Milfeld (Villanova University) joins me, along with Courtney B. Peters (Samford University) and Jennifer H. Tatara (DePaul University), to discuss their Journal of Advertising Research article, “Fu...

Using Unfamiliar Cues to Engage Multitasking Audiences: Giving Attentional Breakthrough

March 05, 2026 2:00am 16 min

In this episode, Heesoo Kim (University of Oregon) joins me to discuss her Journal of Advertising Research article, “Using Unfamiliar Cues to Engage Multitasking Audiences: Giving Attentional Breakthrough,” coauthored wi...

How Music Tempo Influences Consumer Preferences for Advertising with Different Regulatory Focuses

February 27, 2026 11:00pm 12 min

In this episode, Shuyu Lei (Nankai University) joins us for a conversation led by Shan Jian (PhD Candidate, Nankai University) to discuss her Journal of Advertising Research article, “How Music Tempo Influences Consumer ...

Do cultural cues make expensive products feel more appealing?

December 11, 2025 2:00am 22 min

In this episode, Wei-Fen Chen (Lecturer in Marketing, University of Leicester School of Business) joins me to discuss her Journal of Advertising Research article, “When to Appeal to Cultural Capital in Advertisements: Cu...

The Face of AI Endorsement — Human vs. Cartoon Avatars

December 04, 2025 2:00am 7 min

Do consumers respond differently to AI avatars that look human versus those that look cartoon-like? In this episode, June-Ho Chung (Inha University) and Sungjun “Steven” Park (Queen Mary University of London; National Ch...

How Life Transitions Shape Response to Ad Repetition

November 20, 2025 3:00am 19 min

Do big life changes make people more open to seeing the same ad again and again? In this episode, Ben Borenstein and Luke Nowlan join me to share insights from their Journal of Advertising Research article, “Life Transit...

Why Do Viewers Sometimes Watch Skippable Ads?

November 14, 2025 3:00am 18 min

Can the way ads are scheduled change whether people watch or skip? In this episode, Dr. Mi Hyun Lee (Northwestern University) and Dr. Jaewon Royce Choi (Louisiana State University) join me to talk about their Journal of ...

Do Blurry Backgrounds Make Video Ads More Persuasive?

November 07, 2025 3:00am 14 min

Can the depth of field in a video ad change how consumers process the message? In this episode, Dr. Lam An (University of Winnipeg) joins me to discuss his Journal of Advertising Research article, “The Effectiveness of B...

How Should Studios Split Ad Budgets Across Theatrical, Digital, and Streaming?

October 29, 2025 3:00am 18 min

When a movie rolls out in stages, how do you decide where the ad dollars go first week in theaters, later weeks, discs and TVOD, then streaming? In this episode, Prof. Sönke Albers walks me through his Journal of Adverti...

Harmony or Discord? GenAI and Human Creativity in Advertising

October 24, 2025 3:00am 12 min

How is generative AI changing the creative process inside agencies? In this episode, Carla Ferraro, Sean Sands, and Vlad Demsar join me to unpack insights from their Journal of Advertising Research article, “Harmony or D...

When “AI” in an Ad Helps… and When It Hurts

October 17, 2025 3:00am 18 min

Does calling out AI in your creative spark conversation or scare people off? In this episode, Sara Hanson, Jeffrey Carlson, and Heather Pressler unpack their Journal of Advertising Research article, “The Differential Imp...

How Agencies and GenAI Actually Create Together

October 10, 2025 3:00am 10 min

What really changes inside an ad agency when GenAI shows up? In this episode, Weila Cui joins us to unpack her Journal of Advertising Research article, “Exploring the Integration of Generative AI in Advertising Agencies:...

How Much Personalization Is Too Much in AI Ads?

October 03, 2025 3:00am 20 min

Where’s the line between “helpful” and “a bit creepy”? In this episode, Dr. Pengfei Xie joins me to unpack findings from his Journal of Advertising Research article, “The Inverted U-Shaped Effect of Personalization on Co...

The Ad Program Congruence Effect on TV Ad Viewing

September 26, 2025 3:00am 22 min

Can the fit between an ad and the program around it change how long people watch? In this episode, Dr. Wen Xie joins me to share insights from his Journal of Advertising Research article, “An Empirical Examination of the...

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