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The Marketing Architects

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The Marketing Architects

Marketing Architects

Nerd Alert: Should B2B Brands Use Humor?

June 25, 2026 4:00am 8 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

The Performance-to-Brand Playbook with Peter Sengenberger

June 23, 2026 4:00am 29 min

A premium supplement brand saw retail sales jump 40% in six months after one strategic shift: switching from direct response TV to brand advertising. That single result changed 25-year media pro Peter Sengenberger's enti...

Nerd Alert: Why Ads Reach Older Consumers Less

June 18, 2026 4:00am 13 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

The Death of the Funnel

June 16, 2026 4:00am 26 min

Concern about short-termism among marketers jumped from 25% in 2022 to 55% in 2025. Budget allocation barely moved. The funnel may not be dead, but it might be damaging your brand.This week, Elena, Angela, and Rob debate...

Nerd Alert: When Consumers Punish Acquired Brands

June 11, 2026 4:00am 8 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

Synthetic Research and the Future of Marketing with Peter Weinberg

June 09, 2026 4:00am 42 min

95% of senior marketing leaders are already using or planning to use synthetic data within 12 months. So why are so many marketers still on the fence?In this episode, Elena, Angela, and Rob talk with Peter Weinberg, co-f...

Nerd Alert: Your Strongest Distinctive Brand Asset

June 04, 2026 4:00am 8 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

Two-Thirds of American Marketers Would Fail a Basic Marketing Test with Mark Ritson

June 02, 2026 4:00am 39 min

More than 40% of American marketers can't define positioning. And 84% of those same marketers rate themselves as above average. Both can't be right.This week, Elena, Angela, and Rob are joined by Mark Ritson, marketing p...

Nerd Alert: But AI Told Me So!

May 28, 2026 4:00am 7 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

The Psychology Marketers are Missing with Phill Agnew

May 26, 2026 4:00am 47 min

Telling people not to listen drove three times more podcast listeners than telling them why they should. That's behavioral science at work, and most marketers are barely scratching the surface of it.This week, Elena, Ang...

Nerd Alert: Ad Wearout...Wearout

May 21, 2026 4:00am 9 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

Changing Brand Perception with Kim Storin, CMO of Zoom

May 19, 2026 4:00am 34 min

Zoom has incredibly high brand awareness. But that's actually part of the problem. This week, Elena, Angela, and Rob sit down with Kim Storin, Chief Marketing and Communications Officer at Zoom, to dig into one of market...

Nerd Alert: When Creative Advertising Actually Works

May 14, 2026 4:00am 11 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

From the Archive: The Effectiveness Principles You Need To Know

May 12, 2026 4:00am 27 min

This week, we're sharing one of our top episodes from the archive. Enjoy, and we'll be back with new content next week!Only half of marketers believe they understand marketing effectiveness principles according to WARC. ...

Nerd Alert: What Is Your AI Agent Buying?

May 07, 2026 7:31am 12 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

Does Targeting Work on Mass Marketing Channels?

May 05, 2026 4:00am 22 min

Over half of marketers are targeting sub-segments rather than all potential buyers. And 62% aren't even targeting people over 45, a group that accounts for 50% of consumer spending.This week, Elena, Angela, and Rob tackl...

Nerd Alert: Why Branding Strategy Matters

April 30, 2026 4:00am 8 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

No More Mild Marketing

April 28, 2026 4:00am 24 min

94% of pricing power comes from how meaningfully different a brand is perceived to be. So why are so many marketers playing it safe?This week, Elena, Angela, and Rob ditch the safe answers and eat progressively spicier h...

Nerd Alert: Life After Brand Death

April 23, 2026 4:00am 10 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

The Business Case for Brand Trust

April 21, 2026 4:00am 26 min

Trust isn't just a feel-good metric. According to an IPA Effectiveness Data Bank analysis of over 800 campaigns, 93% of campaigns that drive very large trust gains also deliver at least one major business effect. This we...

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