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Sales Pipeline Radio

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Sales Pipeline Radio

Matt Heinz, Heinz Marketing

Navigating the Fog: Making Sense of Attribution, Demand, and AI

June 30, 2026 10:00am 16 min

In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2026 marketplace floor, Matt spoke with Ed Grossman, Co-Founder & Chief Data Nerd, DemandArc (formerly Navigate IQ). Matt interviews the best ...

The Tactical Execution of Your Go-To-Market (GTM) Strategy

June 10, 2026 5:12pm 21 min

This week's show is entitled, "The Tactical Execution of Your Go-To-Market (GTM) Strategy" and my guest is John E Flannery, President, Flannery Sales Systems. Tune in as we discuss... Your sales process is only as good ...

DNA of Sales EXCELLENCE

June 04, 2026 12:00pm 20 min

This week's show is entitled, "DNA of Sales EXCELLENCE" and my guest is Dave Brock, Author, The DNA of Sales Excellence, CEO of Partners In EXCELLENCE. Tune in as we discuss... What separates top performers isn’t the to...

Modern Partnership Best Practices

June 02, 2026 6:07pm 22 min

This week's show is entitled, "Modern Partnership Best Practices" and my guest is Jason Yarborough, Co-Founder of Arcadia. Tune in as we discuss... Partnerships are a bigger, better, faster path to revenue. When partner...

Seven AI Agent Archetypes for B2B GTM

May 15, 2026 3:20pm 17 min

This week's show is entitled, "Seven AI Agent Archetypes for B2B GTM" and my guest is Jessie Johnson, Principal Analyst at Forrester. Tune in as we discuss... AI isn’t replacing marketers, it’s reshaping what they do. T...

Leadership Strategies for Sales Managers Under Pressure

May 06, 2026 3:58pm 19 min

This week's show is entitled, "Leadership Strategies for Sales Managers Under Pressure" and my guest is Steven Rosen, Founder of STAR Results. Tune in as we discuss... Sales performance doesn't break, it drifts. Missed ...

Standing Out in a Commoditized Market

April 02, 2026 1:30pm 16 min

This week's show is entitled, "Standing Out in a Commoditized Market" and my guest is Steve Gielda, Managing Partner at Ignite Selling. Tune in as we discuss... Buyers buy outcomes, not products. Know what the customer ...

Harness Event Energy: Driving Growth Through Live Connections

November 06, 2025 10:00am 18 min

In this special episode of Sales Pipeline Radio from the Innovation Pavilion at Cvent CONNECT 2025, Matt spoke with Kate Hammitt, VP of Marketing at Cvent, and Alyssa Peltier, Director, Market Strategy & Insights at Cven...

Fix the Disconnect: Aligning Sales, Marketing, and Events to Drive Growth

October 21, 2025 10:00am 16 min

In this special episode of Sales Pipeline Radio from the Innovation Pavilion at Cvent CONNECT 2025, Matt spoke with Ajith Krishnankutty, Head of Experiential Marketing at Capital Group. Don't miss an episode! Subscribe t...

Face-to-Face in an AI World: CAIS on Event-Led Growth

October 14, 2025 10:00am 16 min

In this special episode of Sales Pipeline Radio from the Innovation Pavilion at Cvent CONNECT 2025, Matt spoke with Andrew DePaul, Director, Digital Marketing at CAIS. Don't miss an episode! Subscribe to Sales Pipeline R...

Building Sales Relationships in the Age of AI

October 07, 2025 10:00am 17 min

This week's show is entitled, "Building Sales Relationships in the Age of AI" and my guest is Sarika Garg, GM and VP of Product for Commerce Hub at HubSpot. Tune in to... Learn how AI tools can automate repetitive tasks...

AI-Native Demand Generation Best Practices

September 25, 2025 1:05pm 17 min

This week's show is entitled, "AI-Native Demand Generation Best Practices" and my guest is Alex Roy, Founder & CEO at SalesboxAI. Tune in to learn: Discover how AI Native Demand Gen helps orchestrate personalized, effic...

Tech, Trends, and The Future of Event Strategy

September 18, 2025 1:41pm 16 min

In this special episode of Sales Pipeline Radio from the Innovation Pavilion at Cvent CONNECT 2025, Matt spoke with Amanda Young, Sr. Director, Global Events at ConnectWise. Don't miss an episode! Subscribe to Sales Pipe...

How Top Brands Are Turning Event Leads Into Revenue

September 11, 2025 10:00am 17 min

In this special episode of Sales Pipeline Radio from the Innovation Pavilion at Cvent CONNECT 2025, Matt spoke with Alura Roe, Director of ABX/Field Marketing, and Ashley Biggie, Sr. Field Marketing Manager at 6sense. Do...

Real Stories: Empowering Self-Service in Meetings and Events

September 04, 2025 10:00am 15 min

In this special episode of Sales Pipeline Radio from the Innovation Pavilion at Cvent CONNECT 2025, Matt spoke with Monika Martin, Manager, Marketing Operations at Baker Tilly. Don't miss an episode! Subscribe to Sales P...

Elevating Event Content: Beyond the Stage to Long-Term Impact

August 26, 2025 10:00am 18 min

In this special episode of Sales Pipeline Radio from the Innovation Pavilion at Cvent CONNECT 2025, Matt spoke with Megan Martin, VP of Marketing and Innovation at EMC Meetings & Events. Don't miss an episode! Subscribe ...

How to Cure a Sick Sales Pipeline

August 22, 2025 10:00am 16 min

This week's show is entitled, "How to Cure a Sick Sales Pipeline" and my guest is Bill Dwoinen, the Chief Revenue Officer at Mural. Tune in to learn: Why Go-to-Market orchestration is crucial for driving predictable sal...

From Vision to Reality: Event Strategy for Business Impact

August 20, 2025 7:21pm 18 min

In this special episode of Sales Pipeline Radio from the Innovation Pavilion at Cvent CONNECT 2025, Matt spoke with Jen Mangini Perry, Senior Director, Brand Storytelling, and Mark Correira, Director, Go-To-Market Techno...

A Relationship and Values-Centric Approach to Selling

August 14, 2025 2:00pm 16 min

This week's show is entitled, "A Relationship and Values-Centric Approach to Selling" and my guest is Sal LoSauro, the new VP of Business Development & Pipeline Evangelist at Heinz Marketing! Tune in to learn: The impor...

What's Next for Agents in Sales? Are They Here to Stay?

August 05, 2025 10:00am 15 min

This week's show is entitled, "What's Next for Agents in Sales? Are They Here to Stay?"" and my guest is Abhijit Mitra, CEO at Outreach. Tune in to learn: The role of agentic AI in enhancing sales productivity and stand...

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