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Follow The Yellow Brick Road Follow The Yellow Brick Road Emma Rainville & Mitch Barham Mormon.ish Mormon.ish Rebecca Bibliotheca and Landon Brophy RTL Stories RTL Stories RTL Sleep Stories for Women Sleep Stories for Women Sleep Stories for Women Profit First for Lawyers Profit First for Lawyers Team RJon | RJon Robins T&Z Entertainment T&Z Entertainment DJ Toes NYPTALKSHOW Podcast NYPTALKSHOW Podcast Ron Brown Aligned : The Unfiltered Podcast for Founders. Aligned : The Unfiltered Podcast for Founders. Adam Smith & Adam Mayhew : A-Game Consultancy Ciné-rédemption Ciné-rédemption touskiTV The Barn Podcast Network The Barn Podcast Network Hot Route Media 60 Seconds of Hope with Horace McMillon 60 Seconds of Hope with Horace McMillon Horace McMillon Break Fake Rules: Change Big Giving For Good Break Fake Rules: Change Big Giving For Good Stupski Foundation The Quick Daf - Rabbi Zecharia Resnik The Quick Daf - Rabbi Zecharia Resnik podcast@ou.org Jewish Insights with Justin Pines Jewish Insights with Justin Pines Jewish Broadcasting Service (JBS) Builders, Budgets, and Beers Builders, Budgets, and Beers Adaptive Noche De Chicxs Noche De Chicxs Me Mama Omnimedia | Sonoro ABC7 Eyewitness News ABC7 Eyewitness News ABC7 Los Angeles Thrasherway Podcast Thrasherway Podcast HLT Dee is for Drama Dee is for Drama Shannon Dee WETR Podcasts WETR Podcasts Moffit Media For The First Time In Forever For The First Time In Forever David Karp, Mark Child, Jony Orta Dobré správy zo ŽIVOTA Dobré správy zo ŽIVOTA News and Media Holding a.s. The Sewing Social The Sewing Social Gemma Daly Long Story Short with Jill Scott and Karen Carney Long Story Short with Jill Scott and Karen Carney Crowd Network When Rom Met Com When Rom Met Com Jack and Nora Her Design, Her Story Her Design, Her Story Her Design, Her Story John Griffin (Life 2.0) John Griffin (Life 2.0) John Griffin Bitcoin Liberty Live Bitcoin Liberty Live Fritz I Can’t Sleep I Can’t Sleep ju La Storia del Giorno La Storia del Giorno Margherita Vitali - Vois Eli the Computer Guy Eli the Computer Guy Eli the Computer Guy קבלה מדיה | mp3 #kab_heb קבלה מדיה | mp3 #kab_heb Bnei Baruch Kabbalah Education and Research Institute, Бней Барух – Ассоциация "Каббала Ла-Ам" Weird Darkness: Paranormal & True Crime Stories Weird Darkness: Paranormal & True Crime Stories Darren Marlar | Weird Darkness Fuel for the Soul with John Giftah | Biblical Teaching & Faith Podcast Fuel for the Soul with John Giftah | Biblical Teaching & Faith Podcast John Giftah | Faith & Biblical Teaching Speaker Retro Radio: Old Time Radio in the Dark Retro Radio: Old Time Radio in the Dark Darren Marlar Circle Talk Circle Talk Circle Podcasts The Fact Hunter The Fact Hunter Delmarva Studios
Follow The Yellow Brick Road

All

Follow The Yellow Brick Road

Emma Rainville & Mitch Barham

How to Build AI Agents That Actually Work

July 21, 2026 5:00pm 24 min

Everyone's building AI agents wrong and it's because marketers are the ones teaching you.In this episode of Follow the Yellow Brick Road, Emma Rainville (the Wizard of Ops) and Mitch Barham (the Wizard of Ads) break down...

The Scaling Trap: How Traffic (and AI) Expose Every Crack in Your Business

July 14, 2026 6:00pm 11 min

Your business is one traffic spike away from imploding — and it's not your ads' fault.In this episode of Follow the Yellow Brick Road, Emma Rainville (the Wizard of Ops) and Mitch Barham (the Wizard of Ads) break down th...

Big Revenue, Zero Profit: The Business Trap Nobody Talks About

June 16, 2026 7:00am 14 min

In this episode of Follow the Yellow Brick Road, Emma Rainville, Wizard of Ops, and Mitch Barham, Wizard of Ads, break down the Emerald City Myth: when a business looks successful because revenue is high, but behind the ...

Great Ads, Zero Profit? Your Business Might Be Broken

June 09, 2026 7:00am 16 min

In this episode of Follow the Yellow Brick Road, Emma Rainville, Wizard of Ops, and Mitch Barham, Wizard of Ads, break down the Scarecrow Problem: when your ads are smart, but your business isn’t.They talk about what hap...

Chatbot vs AI Agent: What’s the Real Difference?

June 02, 2026 6:00am 18 min

In this episode of Follow the Yellow Brick Road, Emma Rainville, Wizard of Ops, and Mitch Barham, Wizard of Ads, answer the most common questions business owners are asking about AI agents.They break down what an AI agen...

The AI Agent Scam Marketers Don’t Want You to See

May 26, 2026 6:00am 28 min

In this episode of Follow the Yellow Brick Road, Emma Rainville, Wizard of Ops, and Mitch Barham, Wizard of Ads, break down one of the biggest mistakes businesses are making with AI: building agents before building the s...

The “More Traffic Fixes Everything” Myth

May 19, 2026 6:00am 16 min

In this episode of Follow the Yellow Brick Road, Emma Rainville, Wizard of Ops, and Mitch Barham, Wizard of Ads, break down one of the most expensive myths in online business: that more traffic can fix a broken business....

When Scaling Ads Breaks Your Business

May 12, 2026 4:00am 20 min

In this episode of Follow the Yellow Brick Road, Emma Rainville, Wizard of Ops, and Mitch Barham, Wizard of Ads, go behind the curtain on why online businesses collapse after scaling ads — and why the backend of the busi...

The 4 Reasons Fast-Growing Businesses Collapse Before They Scale

May 05, 2026 4:15am 22 min

Most businesses don't fail because they failed to grow. They scale themselves out of business. They grew before they were ready — and nobody saw it coming until the ads had to be shut off.In the first episode of Follow t...

Why the Right Room Changes Everything

March 24, 2026 3:00pm 37 min

In this episode of Special Ops Podcast, Emma Rainville sits down with Mitch Barham to break down the reality most founders don’t talk about — the isolation of running a business and why the right room can change everythi...

You Don’t Need Charisma to Build a Personal Brand

March 17, 2026 3:00pm 37 min

In this episode of Special Ops Podcast, Emma Rainville sits down with Mitch Barham to break down how simple, raw content can build trust, attract leads, and generate real revenue — even if you hate being on camera.Mitch ...

Speed-to-Lead: The Sales Lever Most Businesses Ignore

March 10, 2026 3:00pm 29 min

Most businesses think they have a lead problem.They don’t.They have a follow-up problem.Leads come in… and then they sit. In the CRM. In an inbox. In a dashboard someone plans to check later.By the time someone responds,...

Team Stability: What Actually Keeps People (and Clients)

March 03, 2026 2:00pm 50 min

Most founders don’t lose good people because they’re remote.They lose good people because they tolerate weak standards, unclear ownership, and toxic talent.In this episode of Special Ops Podcast, Emma Rainville sits down...

Hiring an Agency? This Is Where You’ll Get Burned.

February 24, 2026 2:00pm 34 min

Most founders don’t lose money because they hired a bad agency.They lose money because they hired wrong, scaled wrong, or expected outcomes without understanding the mechanics behind them.In this episode of Special Ops P...

Every Day You Don’t Decide, You Lose Money

February 17, 2026 2:00pm 6 min

You are the bottleneck… but are you not making a decision because you're tired — or because you're waiting for perfection?In this episode of Special Ops Podcast, Emma Rainville breaks down the real cost of indecision and...

How to Set Up OpenClaw SAFELY in 5 Minutes (Don't Install It Wrong) - featuring Austin Armstrong

February 11, 2026 2:00pm 15 min

OpenClaw is the agentic AI everyone's talking about, but should you actually install it?In this episode of Special Ops Podcast, Emma Rainville sits down with Austin Armstrong to break down everything you need to know abo...

London Special Ops Recap: Tactical Calls, Pricing Truths & Fast Filters

January 06, 2026 2:00pm 17 min

How do elite operators make split-second calls that protect millions—and still run a business on logic, not luck?In this Special Ops best-of compilation from the London sessions, Emma Rainville and the Shockwave team rev...

2025 Favorites: How to Flip NO's into a YES, Customer Retention, and TiktTok Tactics

December 30, 2025 2:00pm 28 min

As 2025 closes out, we’ve clipped together three of the most high-impact segments of the year. From persuasion psychology and TikTok Shop monetization to retention marketing that stops churn before it starts, this episod...

Delegation Gone Wrong? Here's How to Audit & Fix Operational Chaos

December 23, 2025 2:00pm 10 min

You didn’t build a business. You built yourself a job—with a title that sounds cooler than it feels. This episode is your wake-up call and your blueprint out.Emma Rainville is joined by Richard and Tiago from Shockwave S...

Team Building That Actually Works (Even for Remote Teams)

December 16, 2025 2:00pm 12 min

If you want a team that moves fast and solves problems, you need trust. And that doesn’t happen by accident.In this high-impact episode, Emma Rainville sits down with Tiago and Richard to unpack what real team building l...

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