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Call To Action Call To Action Giles Edwards Galway News Today | 2 Min News | The Daily News Now! Galway News Today | 2 Min News | The Daily News Now! The Daily News Now! Russian News - NHK WORLD RADIO JAPAN Russian News - NHK WORLD RADIO JAPAN NHK WORLD-JAPAN AI News Daily AI News Daily brief.news New Orleans News Today | 2 Min News | The Daily News Now! New Orleans News Today | 2 Min News | The Daily News Now! The Daily News Now! Sacramento News Today | 2 Min News | The Daily News Now! Sacramento News Today | 2 Min News | The Daily News Now! The Daily News Now! US News Daily US News Daily brief.news Une semaine dans leurs vies Une semaine dans leurs vies France Inter Amsterdam News Today | 2 Min News | The Daily News Now! Amsterdam News Today | 2 Min News | The Daily News Now! The Daily News Now! Lionel Nation Lionel Nation Lionel First Works Baptist Church First Works Baptist Church Video Haven Shipping Forecast Shipping Forecast BBC Radio 4 Bird's Eye View - Baltimore Orioles Unofficial Fan Podcast Bird's Eye View - Baltimore Orioles Unofficial Fan Podcast Bird's Eye View Tri-Cities Mixtape Tri-Cities Mixtape 3cmxtp TruthStream w/ Joe and Scott TruthStream w/ Joe and Scott TruthStream Environment Daily Environment Daily Ground Report WFAN: On-Demand WFAN: On-Demand Audacy Locked On Pistons - Daily Podcast On The Detroit Pistons Locked On Pistons - Daily Podcast On The Detroit Pistons Locked On Podcast Network, Ku Khahil L'After Foot L'After Foot RMC The Quicky The Quicky Mamamia Podcasts Learn Cardano Podcast Learn Cardano Podcast Pete Bui Gnostic Library Gnostic Library Gnostic Library Toronto Maple Leafs News Today | 2 Min News | The Daily News Now! Toronto Maple Leafs News Today | 2 Min News | The Daily News Now! The Daily News Now! SGP Radio SGP Radio SGP Radio Le choix de franceinfo Le choix de franceinfo franceinfo The Good Dirt: Sustainability Explained The Good Dirt: Sustainability Explained Lady Farmer Mixes: Electro House Mixes: Electro House PromoDJ Dad Reviews with @LaneVids (Svenska) Dad Reviews with @LaneVids (Svenska) Lane Fournerat Pe. João Carlos - Meditação da Palavra Pe. João Carlos - Meditação da Palavra Padre João Carlos, SDB Cold Case Unsealed Cold Case Unsealed AC Wilson The Rest is Retirement The Rest is Retirement Eric Finshots Daily Finshots Daily Finshots Cinemavino Cinemavino Cinemavino Virginia Beach News Today | 2 Min News | The Daily News Now! Virginia Beach News Today | 2 Min News | The Daily News Now! The Daily News Now! Názory a argumenty Názory a argumenty Český rozhlas Plus Plus Český rozhlas Liberty Fellowship Liberty Fellowship Video Haven
Call To Action

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Call To Action

Giles Edwards

Allyson June Smith on why funny has never mattered more

July 16, 2026 11:05pm 52 min

This week we tried unsuccessfully to put a bucket hat on a moose (three people were killed) all in order to create a Canadian/Manc symbol powerful enough to lure in Commonwealth comic queen, Allyson June Smith. Hailing f...

Oli Barrett on making the connections that matter most

March 27, 2026 12:05am 56 min

This week we spent all our time pressing the flesh (until finding out we’d misunderstood what that means and getting very firmly asked to leave Subway) all in order to win the approval of this week’s guest, the master ne...

Paul McVeigh on football, psychology and leading without ego

February 26, 2026 11:05pm 52 min

This week we tried (unsuccessfully, messily, hauntingly) to mate a canary with a cockerel – all in a bid to impress our guest, former Norwich and Tottenham footballer, turned performance psychologist, Paul McVeigh. Havin...

Tim Delaney on building one of ad-land’s most brilliant careers

December 11, 2025 11:05pm 55 min

This week we made our way through twenty rolls of ‘Word a Day’ toilet paper – not (entirely) because of tummy trouble, but in order to impress one of the world’s greatest wielders of words, copywriting legend Tim Delaney...

Kazeem Jamal on the importance of finding the funny side

October 23, 2025 11:05pm 57 min

This week we’ve been out every night, committing crimes (twocking Nokias, cussing at ducklings, stealing the dust caps off your dad’s tyres) all to attract the attention of South-London Batman himself – and this week’s g...

Marcus du Sautoy on how to see the stories in numbers

September 18, 2025 11:05pm 55 min

This week we rented the top 3 maths movies of all time – A Beautiful Mind, The Imitation Game and 3 Men and a Baby – all in order to be mathematically competent enough to share a pod with one of the world’s greatest numb...

Richard Shotton and MichaelAaron Flicker on hacking the human mind.

August 28, 2025 11:05pm 1:03

This week we broke a golden rule and crossed podcast streams with a pair of excellent guests, Richard Shotton and MichaelAaron Flicker, hosts of the Behavioural Science for Brands podcast and co-authors of the soon-to-be...

Professor Byron Sharp on a lifetime of learning in the marketing world

August 15, 2025 1:43am 53 min

This week we tucked in our shirt, straightened our tie and resisted the temptation to nip off for a quick vape behind the pickle-ball court, all in order to suitably impress our guest, one of the world’s greatest marketi...

Lisa Parfitt on doing the business for women’s sport.

July 31, 2025 11:05pm 59 min

This week we’re pushing our withered hamstrings way beyond their wretched limits, all in order to win the attention of our guest, sport and brand marketing super-baller Lisa Parfitt. In a career that has been, figurative...

Harriet Knight and Hannah Penn on an agency world that’s open to all

July 17, 2025 11:05pm 1:07

This week we made difficult phone-calls to Ant & Dec, Torvill & Dean and, accidentally, the Neville Brothers, all in order to explain that the nation now has a new favourite double act – the joint chiefs of Pablo, Harrie...

Charlie Copsey on bringing fans experiences that aren’t f*ing boring

July 03, 2025 11:05pm 50 min

This week we tried to arrange a VIP brand event for Call To Action® fans in an abandoned toilet brush factory, all just to prove our cool credentials to Charlie Copsey, the founder of Underground Fan Club.Having conquere...

Jo Living on how poker can make you better at business

June 19, 2025 11:05pm 47 min

This week we kept shouting things like HIT ME! TWIST! GO FISH! WHAT’S A SPADE? In order to win the professional attention, and personal sympathy, of Jo Living – founder of ‘poker for business’ consultancy Aces High.Havin...

Karen Dobres on a game-changing approach to women’s football

May 15, 2025 11:05pm 44 min

This week we donned a smelly neon bib, distributed some tiny cones and shouted things like ‘THAT’S NEVER A PEN’ all in order to win the attention of Karen Dobres, one of the sporting world’s most genuine game changers.Ad...

Karen Dobres on a game-changing approach to women’s football.

May 14, 2025 11:05pm 44 min

This week we donned a smelly neon bib, distributed some tiny cones and shouted things like ‘THAT’S NEVER A PEN’ all in order to win the attention of Karen Dobres, one of the sporting world’s most genuine game changers. ...

Howard Ibach on why better briefs breed better results.

May 01, 2025 11:05pm 54 min

This week we kept on adding more and more and more irrelevant attachments to our so-called brief, in order to earn ourselves a swift rebuke from the marketing world’s Brief Batman – Howard Ibach.Inventor of the Creative ...

Adam Ferrier on why listening to your customers can be bad for your brand

April 17, 2025 11:05pm 42 min

This week we have been exclusively watching 'Magic Mike', shaking a Magic 8-Ball and listening to '24k Magic' by Bruno Mars (which is just awful) in order to win the slightly nervous attention of Adam Ferrier, founder of...

Shane Stewart on how to build brands with fizz

March 28, 2025 12:05am 55 min

This week we went around slurping muddy water from puddles in order to win the sympathy of Shane Stewart – brand man, running man and fizzy drink saviour.Chief brand brain at XOXO soda, Shane has built his career around ...

Alex Smith on the battle to make business strategy better

March 14, 2025 12:05am 1:04

This week we positioned our most powerful fan at the rear end of a corpulent bull in hopes of snaring the attention of legendary bullshit fighter, Alex SmithA strategist who’s set himself the mountainous task of extracti...

Paul Dervan on a marketing future that embraces mistakes and machines

February 27, 2025 11:05pm 56 min

This week we released AI from the punishment cupboard in which we’ve been keeping it in order to win the approval of author, marketing super-brain and AI believer Paul Dervan.As the Head of Brand Marketing at Miro, Paul ...

Patrick Freyne is here to save us from a Productive life

February 06, 2025 11:05pm 56 min

This week we shredded our vision board and fed it to some ornamental carp, purely to win the approval of author, critic and quite possibly the world first demotivational speaker, Patrick Freyne. Before becoming the enorm...

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