Podcast Index

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The Marketing Architects The Marketing Architects Marketing Architects Three Good Giants Three Good Giants François Rabelais The Stranger The Stranger August von Kotzebue The Awakening The Awakening Kate Chopin Adventures of Huckleberry Finn Adventures of Huckleberry Finn Mark Sawyer Adventure Library Adventure Library The Podcast Network Classic Philosophy Book Collection Classic Philosophy Book Collection The Podcast Network Democracy in America - Alexis de Tocqueville Democracy in America - Alexis de Tocqueville Alexis de Tocqueville The Golden Arrow The Golden Arrow Mary Webb The Three Just Men The Three Just Men Edgar Wallace The Charterhouse of Parma The Charterhouse of Parma Stendhal The Amos n Andy Collection The Amos n Andy Collection Gosden & Correll Classic Religion Book Collection Classic Religion Book Collection The Podcast Network Great Works of Drama Great Works of Drama The Podcast Network Classic Fantasy Library Classic Fantasy Library The Podcast Network Our Hen House: Vegan & Animal Rights Movement | Stories from the Frontlines of Animal Liberation Our Hen House: Vegan & Animal Rights Movement | Stories from the Frontlines of Animal Liberation Jasmin Singer and Mariann Sullivan Daniel Boone - John C.S. Abbott Daniel Boone - John C.S. Abbott John C.S. Abbott The Passionate Friends The Passionate Friends H.G. Wells Gulliver's Travels Gulliver's Travels Jonathan Swift Children's Stories Collection Children's Stories Collection The Podcast Network Classic Children's Stories Collection Classic Children's Stories Collection The Podcast Network Complete Classic Drama Stories Complete Classic Drama Stories The Podcast Network Iconic Books - Drama Edition Iconic Books - Drama Edition The Podcast Network Educational Library Educational Library The Podcast Network Creative Chemistry Creative Chemistry Edward Slosson Ascension Reformed Church • Cincinnati, Ohio Ascension Reformed Church • Cincinnati, Ohio Ascension Reformed Church Adventure Book Collection Adventure Book Collection The Podcast Network Classic Adventure Library Classic Adventure Library The Podcast Network Classic Children’s Stories Library Classic Children’s Stories Library The Podcast Network Comedy Library Comedy Library The Podcast Network Classic Comedy Book Collection Classic Comedy Book Collection The Podcast Network Full-Length Literary Gems Full-Length Literary Gems The Podcast Network Classic Educational Book Collection Classic Educational Book Collection The Podcast Network Classic Educational Library Classic Educational Library The Podcast Network Fantasy Book Collection Fantasy Book Collection The Podcast Network Beyond Good & Evil - Friedrich Nietzsche Beyond Good & Evil - Friedrich Nietzsche Friedrich Nietzsche Carry On, Jeeves - P.G. Wodehouse Carry On, Jeeves - P.G. Wodehouse P.G. Wodehouse
The Marketing Architects

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The Marketing Architects

Marketing Architects

Nerd Alert: Why Your Advertising ROI is Wrong

July 23, 2026 4:00am 11 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can ...

Creating Future Demand with James Hurman

July 21, 2026 4:00am 42 min

84% of the time, buyers choose a brand that was already on their radar before they ever started shopping. So why do so many marketing budgets only chase the people ready to buy today?This week, Elena, Angela, and Rob tal...

Nerd Alert: When Personalized Ads Become Creepy

July 16, 2026 4:00am 9 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

From the Archive: The Problem with "Purpose" with Nick Asbury

July 14, 2026 4:00am 42 min

This week, we're resharing a favorite episode from the archive. Enjoy, and we'll be back with new content next week!Our hosts are joined by Nick Asbury, creative writer and author of The Road to Hell: How Purposeful Busi...

BONUS: An Ecommerce Brand’s Guide to TV that Performs

July 13, 2026 4:00am 18 min

According to WARC, TV drives more sales impact than Facebook video and YouTube. GOVX proved the research to be true, growing orders alongside TV impressions.Recorded live at CommerceNext 2026, this bonus episode features...

Nerd Alert: The Packaging Redesign Dilemma

July 09, 2026 4:00am 9 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

How to Build a Media Mix That Actually Works

July 07, 2026 4:00am 24 min

Concern over short-termism has more than doubled in three years, from 25% of marketers calling it the biggest industry issue in 2022 to 55% in 2025. And yet, budget allocation has barely moved.This week, Elena, Angela, a...

Nerd Alert: TV vs. YouTube

July 02, 2026 4:00am 11 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

The Real Cost of Cutting Brand for Performance

June 30, 2026 4:00am 24 min

Rebalancing toward brand from a performance-only mix lifts revenue ROI by a median of 90%. Yet 67% of senior marketers are still shifting budget the wrong direction. The gap between what marketers know and what they do t...

Nerd Alert: Should B2B Brands Use Humor?

June 25, 2026 4:00am 8 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

The Performance-to-Brand Playbook with Peter Sengenberger

June 23, 2026 4:00am 29 min

A premium supplement brand saw retail sales jump 40% in six months after one strategic shift: switching from direct response TV to brand advertising. That single result changed 25-year media pro Peter Sengenberger's enti...

Nerd Alert: Why Ads Reach Older Consumers Less

June 18, 2026 4:00am 13 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

The Death of the Funnel

June 16, 2026 4:00am 26 min

Concern about short-termism among marketers jumped from 25% in 2022 to 55% in 2025. Budget allocation barely moved. The funnel may not be dead, but it might be damaging your brand.This week, Elena, Angela, and Rob debate...

Nerd Alert: When Consumers Punish Acquired Brands

June 11, 2026 4:00am 8 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

Synthetic Research and the Future of Marketing with Peter Weinberg

June 09, 2026 4:00am 42 min

95% of senior marketing leaders are already using or planning to use synthetic data within 12 months. So why are so many marketers still on the fence?In this episode, Elena, Angela, and Rob talk with Peter Weinberg, co-f...

Nerd Alert: Your Strongest Distinctive Brand Asset

June 04, 2026 4:00am 8 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

Two-Thirds of American Marketers Would Fail a Basic Marketing Test with Mark Ritson

June 02, 2026 4:00am 39 min

More than 40% of American marketers can't define positioning. And 84% of those same marketers rate themselves as above average. Both can't be right.This week, Elena, Angela, and Rob are joined by Mark Ritson, marketing p...

Nerd Alert: But AI Told Me So!

May 28, 2026 4:00am 7 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

The Psychology Marketers are Missing with Phill Agnew

May 26, 2026 4:00am 47 min

Telling people not to listen drove three times more podcast listeners than telling them why they should. That's behavioral science at work, and most marketers are barely scratching the surface of it.This week, Elena, Ang...

Nerd Alert: Ad Wearout...Wearout

May 21, 2026 4:00am 9 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

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