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The Business of Content with Simon Owens The Business of Content with Simon Owens Simon Owens Blackhawks Daily | Chicago Blackhawks Daily Podcast Blackhawks Daily | Chicago Blackhawks Daily Podcast Fan Arch Forward Progress - A Chicago Bears Podcast Forward Progress - A Chicago Bears Podcast 312 Sports Crown Global Media Crown Global Media Crown Global Media The Daily Heretic The Daily Heretic Andrew Gold Dublin News Today | 2 Min News | The Daily News Now! Dublin News Today | 2 Min News | The Daily News Now! The Daily News Now! Zasypiaki Zasypiaki Adam Szustak OP Prosty Angielski - Instytut Lingwistyki Prosty Angielski - Instytut Lingwistyki Expertia AI Builds It: Easy Coding Tools AI Builds It: Easy Coding Tools AIAgentStore.ai nova.rs nova.rs nova.rs DLLS Dallas Cowboys Podcast DLLS Dallas Cowboys Podcast DLLS Sports, ALLCITY Network Daily Motivational Positivity Daily Motivational Positivity Coiru Net Samach Vav Samach Vav Rabbi Simon Jacobson Made IT - Storie Italiane di Successo Made IT - Storie Italiane di Successo Ines Makula & Camilla Scassellati The Pepper & Dylan Show The Pepper & Dylan Show Frequency Podcast Network / Pepper, Dylan & Robbie Miami News Today | 2 Min News | The Daily News Now! Miami News Today | 2 Min News | The Daily News Now! The Daily News Now! National Bugle Radio with Patrick Slattery National Bugle Radio with Patrick Slattery National Bugle Radio with Patrick Slattery National Bugle Radio with Patrick Slattery National Bugle Radio with Patrick Slattery National Bugle Radio with Patrick Slattery In Plain Sight with Jeremy from Kentucky In Plain Sight with Jeremy from Kentucky In Plain Sight with Jeremy from Kentucky Bora Brasil Bora Brasil Grupo Bandeirantes NFL News Today | 2 Min News | The Daily News Now! NFL News Today | 2 Min News | The Daily News Now! The Daily News Now! Mindless Meanderings Mindless Meanderings Jesse Fries & Jamon Fries Amplified Oklahoma Amplified Oklahoma Oklahoma Oral History Research Program Friar Territory: a San Diego Padres podcast Friar Territory: a San Diego Padres podcast Foul Territory Network The Eric Deters Show The Eric Deters Show Eric Deters Live at Lunch Live at Lunch Guaranty Broadcasting Company Tampa News Today | 2 Min News | The Daily News Now! Tampa News Today | 2 Min News | The Daily News Now! The Daily News Now! Learn German with Micro Stories Learn German with Micro Stories upwordo.com ALIEN RIGHTEOUSNESS SERMONS & DISCUSSIONS ALIEN RIGHTEOUSNESS SERMONS & DISCUSSIONS FAITH LUTHERAN CHURCH Newell Normand Newell Normand Audacy The Woody Show The Woody Show iHeartRadio and ALT 98.7 FM Around the Cooler: The Fantasy Football Podcast Around the Cooler: The Fantasy Football Podcast Brady Connors, Frank Morales, and Daniel Acosta Leo Daily Horoscope Leo Daily Horoscope Astrology Horoscope Today Capricorn Daily Horoscope Capricorn Daily Horoscope Astrology Horoscope Today The Dig The Dig Daniel Denvir Locked On Spartans - Daily Podcast On Michigan State Spartans Football & Basketball Locked On Spartans - Daily Podcast On Michigan State Spartans Football & Basketball Locked On Podcast Network, Matt Sheehan Montreal News Today | 2 Min News | The Daily News Now! Montreal News Today | 2 Min News | The Daily News Now! The Daily News Now!
The Business of Content with Simon Owens

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The Business of Content with Simon Owens

Simon Owens

The playbook behind Spotify's audiobook expansion

July 14, 2026 12:13pm 51 min

My newsletter: https://simonowens.substack.com/   For years, the audiobook industry was defined by a single dominant player and a purchasing model that asked listeners to commit to an entire book before they knew whether...

Why an NPR reporter left his job to launch a media outlet in Ukraine

July 09, 2026 5:10pm 41 min

My newsletter: https://simonowens.substack.com/   The war in Ukraine has given rise to an entirely new generation of independent media organizations, but few have a backstory as unusual as The Counteroffensive. Founded b...

This platform is powering over 180 local newsrooms

June 18, 2026 3:30pm 56 min

My newsletter: https://simonowens.substack.com/   For more than a decade, Erin Millar has been trying to answer a question that has plagued the journalism industry: What should replace the local newspaper model after it ...

This print magazine is thriving by treating itself like a collector's item

June 16, 2026 3:08pm 1:04

My newsletter: https://simonowens.substack.com/   When Mike Rogge purchased Mountain Gazette in early 2020, he wasn't acquiring a thriving media business. For $5,000 and the cost of a couple beers, he bought a dormant ou...

The software company that's quietly building a media empire

June 11, 2026 11:47am 48 min

My newsletter: https://simonowens.substack.com/   For years, HubSpot was known as a pioneer of content marketing, building a huge library of articles that helped attract potential customers to its software products. But ...

How a coaching conference turned into a seven-figure media business

June 09, 2026 12:54pm 48 min

My newsletter: https://simonowens.substack.com/   When Aaron Wilbur launched The Coaches Site in 2010, he simply wanted to solve a problem he kept seeing in hockey: the best coaches were constantly sharing ideas with eac...

How a niche newsletter about startups evolved into a data business

June 04, 2026 2:05pm 56 min

My newsletter: https://simonowens.substack.com/   When Will Richards first started compiling news about startups, he wasn't trying to launch a media company. He was working at a family office and needed a better way to t...

How a weekly PDF became one of Africa's most innovative news products

June 02, 2026 1:50pm 41 min

My newsletter: https://simonowens.substack.com/ When Sipho Kings and his co-founder Simon Allison launched The Continent in 2020, they wanted to rethink how journalism is distributed online. Instead of chasing search tra...

This former TV writer now produces prestige audio dramas for Audible, iHeart, and Spotify

May 21, 2026 2:20pm 52 min

My newsletter: https://simonowens.substack.com/   For years, Hollywood writer Aaron Tracy built his career inside the traditional television system, writing for shows like Law & Order and navigating the endless cycle of ...

This independent magazine publisher doubled down on print

May 19, 2026 12:06pm 47 min

My newsletter: https://simonowens.substack.com/ After spending several years helping launch food and travel magazines in London, Krista Faist returned to Toronto with a simple idea: replicate the free magazine model that...

Publishers are sitting on valuable audience data — many just aren't using it well

May 14, 2026 12:09pm 1:01

My newsletter: https://simonowens.substack.com/ James Capo has spent much of the last decade helping publishers solve one of the industry's biggest challenges: how to better understand and monetize their audiences. As CE...

This media startup is trying to reach readers exhausted by political noise

May 12, 2026 3:06pm 1:03

My newsletter: https://simonowens.substack.com/ Straight Arrow News was founded around a simple idea: a lot of Americans feel like they're living in completely different realities depending on where they get their news. ...

The 30-year-old PDF newsletter with a 98% market penetration rate

May 07, 2026 3:10pm 54 min

My newsletter: https://simonowens.substack.com/   There's a certain irony that one of the most influential publications covering Australia's telecommunications industry still arrives each morning as a daily PDF. But that...

The $100 billion problem lurking inside digital video ads

May 05, 2026 12:01pm 35 min

My newsletter: https://simonowens.substack.com/   The TV advertising business has changed dramatically over the past two decades. What used to be a relationship-driven industry built around upfront presentations and manu...

This product review blog pivoted to video to protect itself from AI

April 30, 2026 2:44pm 58 min

My newsletter: https://simonowens.substack.com/ Before launching his own media company, Andrew Palermo spent years working in marketing, where he saw firsthand how affiliate deals between brands and publishers actually w...

Can media companies ever claw back advertising revenue from big tech?

April 28, 2026 1:05pm 57 min

My newsletter: https://simonowens.substack.com/   Digital advertising has long been shaped by a David-versus-Goliath dynamic, with publishers struggling to compete against tech platforms that control better data, more po...

How a niche YouTube channel became a multi-platform travel business

April 21, 2026 2:42pm 58 min

My newsletter: https://simonowens.substack.com/   Jessica Dante didn't set out to build a multi-platform travel media company—she set out to escape one. After an early career managing social media for corporate travel br...

This company is rewiring the economics of TV advertising

April 16, 2026 1:01pm 44 min

My newsletter: https://simonowens.substack.com/   For most brands, TV advertising has long operated as an opaque, high-stakes gamble—an expensive channel dominated by middlemen, limited measurement, and a reliance on blu...

How a yoga teacher turned bedtime stories into a media empire

April 14, 2026 10:31am 41 min

My newsletter: https://simonowens.substack.com/   The rise of "sleep podcasts" has quietly reshaped a corner of the audio industry, turning bedtime into a high-engagement listening moment. Few creators have benefited mor...

How Axios Local is leveraging AI to expand into smaller cities

April 07, 2026 10:29am 49 min

My newsletter: https://simonowens.substack.com/ Axios Local began as an experiment in translating a national media brand's playbook into the fragmented world of city-level journalism. After acquiring the Charlotte Agenda...

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