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Embracing Marketing Mistakes

Negocios

Embracing Marketing Mistakes

Prohibition PR

EP 117: 70% of Teams Are Using AI With Zero Oversight. Here’s What Happened

June 30, 2026 7:00am 44 min

Most companies have bought AI. Hardly any are actually using it properly inside their teams.In this episode, recorded live at the AI for PR conference in London, we break down the real reason AI adoption fails in marketi...

How a Transparency Slip Sparked a PR Firestorm

June 25, 2026 12:00am 6 min

In this episode of Embracing Marketing Mistakes, Chris Pharo CEO from 72 Point talks through the controversy that erupted after critics on social media challenged the term guaranteed coverage. What began as a few confuse...

EP 116: "SEO Is Dead. It's an $85 Billion Market and It's Over"

June 23, 2026 7:00am 52 min

Everyone is talking about AI transformation. Almost no one is thinking about whether their brand shows up when customers ask AI what to buy.This episode breaks down the biggest mistake in modern marketing and why PR is q...

The Hangover That Landed Us A Major Client

June 18, 2026 12:00am 6 min

Our guest, Guy Utley CEO of Tall Agency, shares a candid story about winning a major pitch despite being severely hungover from celebrating a "Best Creative Agency" award the night before. This unexpected success led to ...

EP 115: The Moment Claude Co-Work Replaced 4 Days of Work in 30 Minutes

June 16, 2026 5:00am 1:01

He handed AI a full marketing project… and it came back finished in 30 minutes.What used to take 4 days of analysis, reporting, and presentation building was done in a single sitting with better insights included.In this...

EP 114: We Deepfaked a CEO in 2 Minutes. Here’s What Happened

June 09, 2026 6:00am 57 min

A finance worker joins a Zoom call with their CFO and colleagues.Everything looks and sounds real. They transfer $25 million. Every person on that call was fake.AI misinformation has moved from theory to real-world crisi...

The Mistake That Burnt Me Out: Staying Too Long Where I Didn’t Belong

June 04, 2026 12:00am 4 min

Cory Koryczan opens up about the career mistake that nearly broke her.Staying too long in a role that no longer fit. She’d built her identity around someone else’s business and clung to safety until it led to burnout. In...

EP 113: Why Most CMOs Fail at Brand Strategy

June 02, 2026 5:00am 1:05

Most marketing fails before a single ad is made. Not because the execution is bad, but because teams leap straight to tactics and skip the strategy underneath. Ben Norman calls the result "busy fools": lots of activity, ...

I Took A Team To Paris And Discovered The Brief Was In Spam

May 28, 2026 12:00am 6 min

A missed brief. A room full of decision-makers. A team fresh off the Eurostar waiting to present a tailored proposal that never existed—because the client’s detailed instructions were quietly filed in spam. We tell the w...

EP 112: Author of Decoded Explains Why This T‑Mobile Ad Failed in One Sec

May 26, 2026 9:00am 48 min

Phil Barden, Author of Decoded once led a European brand relaunch that cost millions. The problem was not the strategy, the budget or the agency. The human brain rejected the advert in seconds.In this episode, Phil expla...

The Expedia Pitch Mix-Up: When the Wrong Logo Won the Deal

May 21, 2026 12:00am 6 min

In this episode of Embracing Marketing Mistakes, Sam Benton, co-founder of Mad Masters, joins Chris Norton and Will Ockenden to revisit one of his most unforgettable marketing moments. Early in his career, Sam walked int...

EP 111: The Typo That Lucy Woolfenden Made It Onto a 96-Sheet Billboard

May 19, 2026 12:00am 51 min

Growth looks exciting from the outside. Inside, it is usually chaotic, opinion-led and full of avoidable mistakes.In this episode, we sit down with Lucy Woolfenden, a former Skype marketer turned fractional CMO who now h...

The Disappearing Pitch: How a Magician Cost Us the Client

May 14, 2026 12:00am 6 min

When James Thomlinson decided to “bring some magic” to a high-stakes pitch for InterContinental Hotels Group, he meant it, literally. The plan? A magician disguised as a team member, ready to wow the client with a “reapp...

EP 110: Most Creative Directors Are Never Told What Their Job Is | Mick Mahoney

May 12, 2026 12:00am 1:00

Most creative directors are never told what their job actually is.That confusion leads to imposter syndrome, burnout and years of silent mistakes at the top of agencies.In this episode of Embracing Marketing Mistakes, we...

Too Many Topics, Too Few Clients: David's YouTube Marketing Mistake

May 07, 2026 12:00am 5 min

David thought his YouTube channel was flying tens of thousands of views, rapid growth, big smiles all round. But behind the buzz was a costly mistake. By turning his finance channel into a jumble of lifestyle, language a...

EP 109: The Tweet That Broke Yorkshire Tea with Dom Dwight

May 05, 2026 9:00am 52 min

Dom Dwight joins Embracing Marketing Mistakes to share the reality of building a challenger brand that people genuinely care about.Across 18 years at Bettys and Taylors of Harrogate, Dom helped turn Yorkshire Tea into on...

The Expensive Mistake of Starting a Shop You Don’t Believe In

April 30, 2026 12:00am 6 min

What happens when you pour your heart and money into a business you’re not truly passionate about? In this episode, we hear the candid story of Louise, who launched a bricks-and-mortar craft shop while juggling three kid...

EP 108: Why 95% Of Buying Happens On Autopilot

April 28, 2026 4:00am 56 min

Most marketers believe customers think carefully before they buy. Behavioural science shows that 95% of buying happens on autopilot, driven by subconscious shortcuts rather than logic.In this episode of Embracing Marketi...

The Weight We Carry: Authenticity and Mental Wellbeing in Corporate Life

April 23, 2026 12:00am 3 min

Mental health neglect emerges as the most impactful career mistake, affecting happiness, security, and stability in both personal and professional realms. Many people recognise mental health issues too late, silently car...

EP 107: Award-winning ads stopped driving growth says Steve Harrison

April 21, 2026 12:00am 46 min

Steve Harrison has spent over 40 years in advertising. He rose to Creative Director at Ogilvy, then founded Harrison Troughton Wunderman, building one of the most awarded direct marketing agencies in the world and winnin...

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