Podcast Index

Podcasts

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The Marketing Architects The Marketing Architects Marketing Architects Face à Lechypre Face à Lechypre BFM Business Insurance Town Insurance Town Heath Shearon Les experts de l'immo Les experts de l'immo BFM Business Morning Call Morning Call CNBC The Audible Local Ledger Reads to the Blind The Audible Local Ledger Reads to the Blind Audible Local Ledger Exponential Africa Exponential Africa Be Exponential Eurodollar University Eurodollar University Jeff Snider Advisor Talk with Frank LaRosa Advisor Talk with Frank LaRosa Elite Consulting Partners Modern CTO Modern CTO ProSeries Media Serious Privacy Serious Privacy Dr. K Royal, Paul Breitbarth & Ralph O'Brien Family Office Podcast: Billionaire & Centimillionaire Interviews & Investor Club Insights Family Office Podcast: Billionaire & Centimillionaire Interviews & Investor Club Insights Richard C. Wilson, CEO of Family Office Club Freightvine Freightvine DAT Freight and Analytics, Chris Caplice The Mineral Rights Podcast: Mineral Rights | Royalties | Oil and Gas | Matt Sands The Mineral Rights Podcast: Mineral Rights | Royalties | Oil and Gas | Matt Sands Matt Sands The Gutsy Podcast | Mindset, Personal Development & Entrepreneurship for Women The Gutsy Podcast | Mindset, Personal Development & Entrepreneurship for Women LauraAura® | Keynote Speaker, Growth Coach, and Entrepreneur of 19 Years The Data Exchange with Ben Lorica The Data Exchange with Ben Lorica Ben Lorica Innovation with Mark Peter Davis Innovation with Mark Peter Davis Interplay Listen Then Speak Listen Then Speak Jahmaal Marshall xHUB.AI xHUB.AI Plácido Doménech Espí The Angel Next Door The Angel Next Door Marcia Dawood Lawyerist Podcast Lawyerist Podcast Lawyerist.com Community Community Kristina Bartold Your Money, Your Rules | Financial Mastery, Wealth Mindset, Leadership Principles, Intuitive Decision-Making, Human Design Your Money, Your Rules | Financial Mastery, Wealth Mindset, Leadership Principles, Intuitive Decision-Making, Human Design Erin Gray | Holistic Advisor for Entrepreneurs, Former CFP and CFO Konshuhs Agility-Project Manager Coach & Agile Coach, Trainer, Mentor & Author Konshuhs Agility-Project Manager Coach & Agile Coach, Trainer, Mentor & Author Edward Coke, Jr, MSPM,PMP, CAPM, CSM, Agile Coach Everyday Business with Aidan Donnelly Everyday Business with Aidan Donnelly Davy Empire Secrets of Digital Marketing with Mariana Henninger Empire Secrets of Digital Marketing with Mariana Henninger Brandmagnetic Intelligence Career Conversations Intelligence Career Conversations INSA Unspeakable Leadership Unspeakable Leadership Rohene Bouajram Wealth Beyond Riches: Building Prosperity With Purpose, Values, and Impact Wealth Beyond Riches: Building Prosperity With Purpose, Values, and Impact Abbey Henderson, CFP® Radiant Mom Rising | Identity, Mindset & Business for Moms Ready to Rise Radiant Mom Rising | Identity, Mindset & Business for Moms Ready to Rise Mary Dibble| Life Coach Helping Moms Navigate Life & Business With Ease Startup Insider Startup Insider Startup Insider FP&A Unlocked FP&A Unlocked Paul Barnhurst Fresh Oil Podcast with Keith Manley Fresh Oil Podcast with Keith Manley Keith Manley Hello Moxie Hello Moxie Nicole Donnelly P³ with Preston Poore P³ with Preston Poore Preston Poore Inspired by Design with Sarah St Pierre Inspired by Design with Sarah St Pierre Sarah St Pierre Farm Broadcaster, Lorrie Boyer Farm Broadcaster, Lorrie Boyer Lorrie
The Marketing Architects

Negocios

The Marketing Architects

Marketing Architects

Nerd Alert: Should B2B Brands Use Humor?

June 25, 2026 4:00am 8 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

The Performance-to-Brand Playbook with Peter Sengenberger

June 23, 2026 4:00am 29 min

A premium supplement brand saw retail sales jump 40% in six months after one strategic shift: switching from direct response TV to brand advertising. That single result changed 25-year media pro Peter Sengenberger's enti...

Nerd Alert: Why Ads Reach Older Consumers Less

June 18, 2026 4:00am 13 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

The Death of the Funnel

June 16, 2026 4:00am 26 min

Concern about short-termism among marketers jumped from 25% in 2022 to 55% in 2025. Budget allocation barely moved. The funnel may not be dead, but it might be damaging your brand.This week, Elena, Angela, and Rob debate...

Nerd Alert: When Consumers Punish Acquired Brands

June 11, 2026 4:00am 8 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

Synthetic Research and the Future of Marketing with Peter Weinberg

June 09, 2026 4:00am 42 min

95% of senior marketing leaders are already using or planning to use synthetic data within 12 months. So why are so many marketers still on the fence?In this episode, Elena, Angela, and Rob talk with Peter Weinberg, co-f...

Nerd Alert: Your Strongest Distinctive Brand Asset

June 04, 2026 4:00am 8 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

Two-Thirds of American Marketers Would Fail a Basic Marketing Test with Mark Ritson

June 02, 2026 4:00am 39 min

More than 40% of American marketers can't define positioning. And 84% of those same marketers rate themselves as above average. Both can't be right.This week, Elena, Angela, and Rob are joined by Mark Ritson, marketing p...

Nerd Alert: But AI Told Me So!

May 28, 2026 4:00am 7 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

The Psychology Marketers are Missing with Phill Agnew

May 26, 2026 4:00am 47 min

Telling people not to listen drove three times more podcast listeners than telling them why they should. That's behavioral science at work, and most marketers are barely scratching the surface of it.This week, Elena, Ang...

Nerd Alert: Ad Wearout...Wearout

May 21, 2026 4:00am 9 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

Changing Brand Perception with Kim Storin, CMO of Zoom

May 19, 2026 4:00am 34 min

Zoom has incredibly high brand awareness. But that's actually part of the problem. This week, Elena, Angela, and Rob sit down with Kim Storin, Chief Marketing and Communications Officer at Zoom, to dig into one of market...

Nerd Alert: When Creative Advertising Actually Works

May 14, 2026 4:00am 11 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

From the Archive: The Effectiveness Principles You Need To Know

May 12, 2026 4:00am 27 min

This week, we're sharing one of our top episodes from the archive. Enjoy, and we'll be back with new content next week!Only half of marketers believe they understand marketing effectiveness principles according to WARC. ...

Nerd Alert: What Is Your AI Agent Buying?

May 07, 2026 7:31am 12 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

Does Targeting Work on Mass Marketing Channels?

May 05, 2026 4:00am 22 min

Over half of marketers are targeting sub-segments rather than all potential buyers. And 62% aren't even targeting people over 45, a group that accounts for 50% of consumer spending.This week, Elena, Angela, and Rob tackl...

Nerd Alert: Why Branding Strategy Matters

April 30, 2026 4:00am 8 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

No More Mild Marketing

April 28, 2026 4:00am 24 min

94% of pricing power comes from how meaningfully different a brand is perceived to be. So why are so many marketers playing it safe?This week, Elena, Angela, and Rob ditch the safe answers and eat progressively spicier h...

Nerd Alert: Life After Brand Death

April 23, 2026 4:00am 10 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

The Business Case for Brand Trust

April 21, 2026 4:00am 26 min

Trust isn't just a feel-good metric. According to an IPA Effectiveness Data Bank analysis of over 800 campaigns, 93% of campaigns that drive very large trust gains also deliver at least one major business effect. This we...

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