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The WARC Podcast The WARC Podcast WARC Le journal d'Europe 1 Le journal d'Europe 1 Europe 1 Remote Work Tech Brief By HackerNoon Remote Work Tech Brief By HackerNoon HackerNoon The Rooted DC- Reclaim Your Legitimacy The Rooted DC- Reclaim Your Legitimacy Dr. Alexandra Swenson-Ridley Finance Tech Brief By HackerNoon Finance Tech Brief By HackerNoon HackerNoon Tech Stories Tech Brief By HackerNoon Tech Stories Tech Brief By HackerNoon HackerNoon Web3 Tech Brief By HackerNoon Web3 Tech Brief By HackerNoon HackerNoon Business Tech Brief By HackerNoon Business Tech Brief By HackerNoon HackerNoon Let's Appreciate Let's Appreciate Kyla Scanlon Ekantik Vartalap Ekantik Vartalap Bhajan Marg BFM Bourse BFM Bourse BFM Business ITM Trading Podcast ITM Trading Podcast The Daniela Cambone Show and Taylor Made Economics Discover Crypto Discover Crypto HIT Network Mornings with Simi Mornings with Simi Curiouscast RadioPirate FREE RadioPirate FREE RadioPirate Patriot Radio News Hour Patriot Radio News Hour Joe Jaquint Der Amerika-Effekt – Donald Trump und die neue Weltordnung Der Amerika-Effekt – Donald Trump und die neue Weltordnung WELT Macro Voices Macro Voices Hedge Fund Manager Erik Townsend The EarthWorks Podcast The EarthWorks Podcast EarthWorks Becker’s Healthcare Podcast Becker’s Healthcare Podcast Becker's Healthcare Podcast de Itnig: Historias de startups Podcast de Itnig: Historias de startups itnig Inversión Dividendos Inversión Dividendos Carlos García Company Interviews Company Interviews Crux Investor Flash Stock Reports (Video) Flash Stock Reports (Video) Flash by StockSentinel.AI IBKR Podcasts IBKR Podcasts Interactive Brokers Podcast Podcasts – RealAgriculture Podcasts – RealAgriculture RealAgriculture The MFA Podcast The MFA Podcast Marina Press Granger Win With Paid Ads Win With Paid Ads Ashley Brock Faster, Please! — The Podcast Faster, Please! — The Podcast James Pethokoukis Trascendencia Financiera con César Tánchez Trascendencia Financiera con César Tánchez Trascendencia Financiera con César Tánchez Green Ticker Tales Green Ticker Tales Greentickertales Autoblog News Autoblog News AgriTalk AM & PM AgriTalk AM & PM AgriTalk AM & PM Squawk on the Street Squawk on the Street CNBC Financial Issues Financial Issues BizTalkPodcasts How To Run Profitable Retreats How To Run Profitable Retreats Leni Cavazos The Charity Shop Chat The Charity Shop Chat The Charity Retail Consultancy
The WARC Podcast

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The WARC Podcast

WARC

Live in Cannes: Building brands in the efficiency era

June 25, 2026 10:01am 51 min

It's day 4 in Cannes. Today, 12x Cannes Lions winner Fernando Machado joins to discuss why creativity matters more than ever in the 'efficiency era', Mastercard shares the secrets of building brands with creators, and Ka...

Live in Cannes: SURPRISE! and other ways to win

June 24, 2026 10:06am 55 min

Bonjour! On day 3 in Cannes, we learn more about the power of surprise with Jon Evans and Adam Morgan, TNT Sports and Twitch take on Gen Z sports media trends, and finally, insights from new B2B buyability research with ...

Live in Cannes: The effectiveness experts will see you now

June 23, 2026 10:29am 44 min

It's day 2 at Cannes Lions! Today we're talking all things effectiveness with new research from Effie, EOS Products shares how it became a marketing effectiveness leader, we review 'effectiveness frenemies' session starr...

Live in Cannes: Creative strategy in a changing world

June 22, 2026 9:57am 45 min

It's Day 1 of Cannes Lions! Today, new research reveals that the top 10 ads preferred by AI versus humans are almost completely different, BYD’s extraordinary journey from homegrown China brand to global automotive giant...

Economic volatility stress-tests the global advertising market

June 18, 2026 2:00am 25 min

The months-long closure of the Strait of Hormuz remains a serious test of global ad market resilience. WARC Media's Alex Brownsell and Kate Scott-Dawkins, Global President for Business Intelligence at WPP Media, join WAR...

Advice for aspiring CMOs

June 16, 2026 2:00am 40 min

Jim Stengel has spent his career shaping the practice of modern marketing, and helping aspiring CMOs to take the next step in their career. He joins WARC's Catherine Driscoll to reflect on what he's learned about leaders...

How L'Oréal thinks about creator ROI

June 11, 2026 3:51am 28 min

Beauty giants L'Oréal have built a new framework to quantify the impact of creators on marketing effectiveness. L'Oréal's Vas Kourakis and Meta's Maria Pavlova join WARC's Anna Hamill to discuss how the measurement frame...

Breaking down the nostalgia industrial complex

June 09, 2026 2:00am 38 min

Nostalgia. Cultural déjà vu. Kidulting. Why are so many people desperate to escape the present? Welcome to our new sister podcast, This Is Contagious. In this episode, Contagious investigates everything from why adults a...

Changing the playbook: Sports marketing's next era

June 04, 2026 2:00am 38 min

With billions pouring into sports marketing this year, the stakes are high for brands. Ahead of the FIFA World Cup, and with more advertisers backing women's sports, We Are Social Sport's Joe Weston and Fuse's Matt Baile...

Connecting sustainability with marketing effectiveness

June 02, 2026 2:00am 39 min

How do social values and environmental sustainability boost marketing effectiveness? Goodvertising's Thomas Kolster joins WARC's Amy Rodgers to discuss how sustainability is a driving factor on the most effective adverti...

The Effective CMO: The New York Times' Amy Weisenbach

May 28, 2026 2:00am 41 min

How does a 175-year-old news brand thrive in a volatile media economy? Amy Weisenbach, Chief Marketing Officer at The New York Times, joins WARC's Anna Hamill to discuss the strategies behind the publication's outsized r...

Five 2026 consumer trends you need to know

May 26, 2026 2:00am 26 min

AI companions, social media concerns and 'comfort spending' are among key trends shaping consumer behaviour in 2026. WARC's Adi Kishore speaks to Stephanie Siew and GWI's Jason Mander about the big changes marketers need...

The Multiplier Playbook: your guide to better marketing

May 21, 2026 2:00am 23 min

Are you stuck in the ROAS death spiral? Marketers have long struggled to prove the ROI of brand building, relying on flawed, short-term metrics that erode long-term value. BERA's Michael Reh and WARC's Ann Marie Kerwin e...

How Meta evolved its advertising proposition

May 19, 2026 2:00am 22 min

Meta's ad business funds an aggressive AI programme which, in turn, fuels the flywheel through further increases in ad revenue. WARC's Alex Brownsell joins Anna Hamill explore Meta’s hyper-efficient ad business, evaluate...

The Multiplier Effect: what we know so far

May 14, 2026 2:00am 29 min

WARC's research The Multiplier Effect proved that stronger brand equity acts as a multiplier, driving greater impact and efficiency for performance advertising. Ahead of the next stage of the project, WARC's Ann Marie Ke...

How marketing measurement is evolving in 2026

May 12, 2026 2:00am 33 min

Michael Kaminsky, co-founder of Recast, joins Paul Stringer to discuss media's shift to outcomes measurement and the impact of AI on measurement, as they try to disentangle AI hype from reality.

The daytime drop: rethinking social media effectiveness

May 07, 2026 2:00am 36 min

Not all time spent with social media is equal, according to new research. Social effectiveness varies significantly by time of day, giving out of home media an important role in priming and amplifying social media campai...

Marketing frameworks for a digital-first world

May 05, 2026 2:00am 48 min

Effectiveness expert James Hankins joins the pod to analyse influential ideas in marketing effectiveness, including the Hankins hexagon, share of search, digital availability, and the gravity of e-commerce. Hosted by WAR...

What resilience means for brands right now

April 30, 2026 2:00am 35 min

What does brand resiliency mean in a polycrisis? Fast Venture's Wade Eagar shares a four-phase framework for marketers to navigate geopolitical and economic uncertainty with WARC's Catherine Driscoll.

The Effective CMO: Sephora's Zena Arnold

April 28, 2026 2:00am 41 min

Sephora is one of the world’s biggest beauty retailers. Zena Arnold, US CMO, joins the pod to discuss 'the lipstick effect', why Sephora is investing in women’s sports, emerging retail trends and the importance of brand ...

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