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B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles Fexingo Alfa Tu Camino (Ingeniería cuántica de seducción) Alfa Tu Camino (Ingeniería cuántica de seducción) Hugo Cervantes The Kapeel Gupta Career Podshow The Kapeel Gupta Career Podshow Kapeel Gupta Pirate Money Pirate Money Kevin D. Freeman 박연미의 목돈연구소 박연미의 목돈연구소 SBS Courageous Leadership with Virginia Prodan Courageous Leadership with Virginia Prodan Virginia Prodan Reči o živote, vesmíre a vôbec Reči o živote, vesmíre a vôbec Juraj Bednár Digital Finance Analytics (DFA) Blog Digital Finance Analytics (DFA) Blog Martin North Get 'N' Your Business Podcast Get 'N' Your Business Podcast Camden County Chamber Of Commerce Financial Freedom Podcast with Dr. Christopher H. Loo, MD-PhD Financial Freedom Podcast with Dr. Christopher H. Loo, MD-PhD Christopher H. Loo, MD-PhD Flash Stock Reports (Video) Flash Stock Reports (Video) Flash by StockSentinel.AI Trends-Tendances Trends-Tendances Trends-Tendances Slate Daily Feed Slate Daily Feed Slate Podcasts Your Career On Target Your Career On Target InterCoast Media Network Pure Conversation, with Pure247Radio Pure Conversation, with Pure247Radio Team Pure Green Ticker Tales Green Ticker Tales Greentickertales Bloomberg News Now Bloomberg News Now Samejo Reuters World News Reuters World News Stephani Schupbach Ask Jason Weiss Show Ask Jason Weiss Show WGSN-DB Going Solo Network The Gemini Brief - Investment Deep Dives The Gemini Brief - Investment Deep Dives Lukasz Tomicki and LRT Capital Management LLC Autoblog News Autoblog News The Dr. April Jasper Show The Dr. April Jasper Show Dr. April Jasper Supply chain بالعربي Supply chain بالعربي Maytham Al-Khairulla ميثم الخيرالله High Spirits: The Cannabis Business Podcast High Spirits: The Cannabis Business Podcast AnnaRae Grabstein and Ben Larson Audio-CD.at Indie Podcasts: Wiener Börse, Sport, Musik (und mehr) Audio-CD.at Indie Podcasts: Wiener Börse, Sport, Musik (und mehr) Christian Drastil Comm. (Agentur für Investor Relations und Podcasts) Crypto News Today | 2 Min News | The Daily News Now! Crypto News Today | 2 Min News | The Daily News Now! The Daily News Now! The Sport Market The Sport Market Sportsnet NomadTreneur NomadTreneur AC Wilson Coffee, Culture, and the Capitol Coffee, Culture, and the Capitol California Family Council KGCI: Real Estate on Air KGCI: Real Estate on Air KGCI: Real Estate on Air Tony Robbins Podcast Daily Tony Robbins Podcast Daily Tony Defensive Security Podcast - Malware, Hacking, Cyber Security & Infosec Defensive Security Podcast - Malware, Hacking, Cyber Security & Infosec Jerry Bell and Andrew Kalat The Employment Law Show The Employment Law Show AM640 Business News Today | 2 Min News | The Daily News Now! Business News Today | 2 Min News | The Daily News Now! The Daily News Now! The Prison Show The Prison Show David Collingsworth - Producer 90.1 FM KPFT - The Prison Show Under the Influence with Terry O'Reilly Under the Influence with Terry O'Reilly Apostrophe Podcast Network That Home Loan Hub That Home Loan Hub Zebunisso Alimova
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Business

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Fexingo

How B2B Marketers Use Pricing Packaging to Unlock Enterprise Deals

June 27, 2026 1:05am 15 min

Episode 77 of B2B Marketing with Fexingo dives into the art and science of pricing packaging for enterprise sales. Lucas and Luna unpack how companies like HubSpot and Salesforce use tiered feature bundles, value-based p...

How B2B Marketers Use Gong for Deal Coaching

June 26, 2026 1:12pm 9 min

Lucas and Luna dive into how B2B marketing teams use conversation intelligence platforms like Gong to coach sales reps on deal strategy. Using the example of a 150-rep enterprise software rollout, they walk through how c...

How B2B Marketers Use Win-Loss Analysis to Close More Deals

June 26, 2026 1:04am 11 min

Episode 75 of B2B Marketing with Fexingo dives into win-loss analysis — the systematic practice of interviewing buyers who chose you or a competitor to uncover why deals close or slip. Lucas and Luna break down a case st...

How B2B Marketers Use Sales-Network Data to Map Enterprise Decision-Makers

June 25, 2026 1:06pm 7 min

Episode 74 of B2B Marketing with Fexingo: Lucas and Luna explore how B2B marketers can leverage sales-network data — the relationship map hidden inside CRM and email systems — to identify and influence all stakeholders i...

How B2B Marketers Use Net Revenue Retention to Measure Growth

June 25, 2026 1:01am 8 min

Lucas and Luna dive into Net Revenue Retention (NRR) — the subscription metric that separates healthy B2B companies from churn-heavy ones. Lucas explains why NRR above 120 percent signals strong expansion revenue, using ...

How B2B Marketers Use AI-Powered Recommendation Engines for Upsells

June 24, 2026 1:16pm 11 min

Episode 72 explores how B2B marketers leverage AI recommendation engines to drive upsells and cross-sells in enterprise accounts. Lucas and Luna break down the mechanics behind collaborative filtering and content-based f...

How B2B Marketers Use Partner-Led Demand Gen for Enterprise Pipeline

June 24, 2026 1:02am 6 min

In episode 71, Lucas and Luna explore how B2B marketers can leverage channel partners to generate enterprise demand, using a concrete case: a cybersecurity SaaS company that built a partner co-selling program and saw dea...

How B2B Marketers Use Community-Led Growth for Enterprise Pipeline

June 23, 2026 1:06pm 9 min

In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how community-led growth is reshaping enterprise demand generation. They break down how companies like Databricks and Airtable use developer communiti...

How B2B Marketers Use Account Tiering to Maximize ABM ROI

June 23, 2026 1:02am 9 min

In episode 69 of B2B Marketing with Fexingo, Lucas and Luna dive into how enterprise marketers use account tiering to focus resources on high-value accounts. They unpack the tiering framework—Tier 1 for strategic ABM, Ti...

How B2B Marketers Use Deal Registration to Protect Channel Revenue

June 22, 2026 1:09pm 10 min

Lucas and Luna focus on deal registration — how B2B marketers in the channel ecosystem leverage it to prevent partner conflict, forecast accurately, and defend margins. They walk through a concrete example: a cybersecuri...

How B2B Marketers Use Zero-Party Data for Personalization

June 22, 2026 1:01am 14 min

Lucas and Luna explore how B2B marketers are leveraging zero-party data—information customers intentionally share—to personalize enterprise campaigns without relying on third-party cookies. They break down a real case: h...

How B2B Marketers Use First-Party Data Without Third-Party Cookies

June 21, 2026 1:15pm 8 min

Episode 66 of B2B Marketing with Fexingo dives into the shift away from third-party cookies and how enterprise marketers are building durable first-party data strategies. Lucas and Luna break down the real-world case of ...

How B2B Marketers Use Customer Success Stories as Sales Enablement

June 21, 2026 12:58am 7 min

In this episode, Lucas and Luna explore how B2B marketers turn customer success stories into high-impact sales enablement assets. They break down the difference between generic case studies and battle-tested story banks ...

How B2B Marketers Use Review Sites to Win Enterprise Deals

June 20, 2026 1:00pm 7 min

Lucas and Luna dive into how B2B marketers can turn third-party review sites like G2 and TrustRadius into competitive weapons for enterprise sales. They unpack a case study: a cybersecurity company that used review conte...

How B2B Marketers Use Salesforce to Predict Churn Before It Happens

June 20, 2026 12:57am 8 min

Lucas and Luna dive into predictive churn scoring using Salesforce data. They break down how a mid-market SaaS company called CloudSync used historical usage patterns, support ticket sentiment, and contract renewal timin...

How B2B Marketers Use Revenue Orchestration Platforms

June 19, 2026 1:13pm 10 min

In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the world of revenue orchestration platforms - the software layer that connects marketing automation, CRM, and sales engagement tools to coordinate ...

How B2B Marketers Use Sales Playbooks for Enterprise Deals

June 19, 2026 12:48am 5 min

Episode 61 of B2B Marketing with Fexingo dives into how enterprise marketers build and deploy sales playbooks for complex, multi-stakeholder deals. Lucas and Luna break down the anatomy of a high-impact playbook using a ...

How B2B Marketers Use Dynamic Pricing in Enterprise Deals

June 18, 2026 1:00pm 8 min

Lucas and Luna explore how B2B marketers are using dynamic pricing strategies to close enterprise deals faster and increase deal size. They drill into the case of a SaaS company that implemented usage-based pricing with ...

How B2B Marketers Use Customer Interviews for Messaging That Converts

June 18, 2026 12:53am 9 min

B2B marketing messaging often sounds generic because it's written in a conference room, not pulled from live customer conversations. In this episode, Lucas and Luna break down how structured customer interview programs —...

How B2B Marketers Use Intent Data to Prioritize Accounts

June 17, 2026 12:58pm 11 min

In episode 58 of Fexingo's B2B Marketing show, Lucas and Luna explore how intent data helps enterprise marketers prioritize accounts that are actually in-market. Lucas breaks down the difference between first-party and t...

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