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This Can't Be That Hard This Can't Be That Hard Annemie Tonken Theo - t3․gg Theo - t3․gg Theo - t3․gg State of the Second State of the Second Gun Owners of America Asset Class Asset Class Christian W. Röhl & Scalable Capital PZ Briefing – Die wichtigsten Nachrichten des Tages PZ Briefing – Die wichtigsten Nachrichten des Tages Pharmazeutische Zeitung The Undeniable Leader with Rob Cressy The Undeniable Leader with Rob Cressy Rob Cressy Le rendez-vous Tech Le rendez-vous Tech NotPatrick Get Ready: Before Life Happens Podcast Get Ready: Before Life Happens Podcast Tony Steuer Unofficial Partner Podcast Unofficial Partner Podcast Unofficial Partner Take on Board Take on Board Helga Svendsen The Site Shed | Systems, Strategy and Growth for Tradies and Contractors The Site Shed | Systems, Strategy and Growth for Tradies and Contractors Matt Jones - Helping Tradies Build Smarter, Scalable Businesses The Industrial Talk Podcast Network The Industrial Talk Podcast Network The Industrial Talk Podcast with Scott MacKenzie IMI Podcasts IMI Podcasts Christian Henrik Nesheim Capital Humain – Travail, ressources humaines et santé mentale Capital Humain – Travail, ressources humaines et santé mentale Magaly Siméon décrypte le travail, les ressources humaines et la santé mentale à travers des témoignages de salariés, des analyses RH et des éclairages en droit social. Trust Talks Trust Talks The Chicago Community Trust 4biddenknowledge Podcast 4biddenknowledge Podcast Billy Carson 4biddenknowledge The Accountability Minute:Business Acceleration|Productivity The Accountability Minute:Business Acceleration|Productivity Anne Bachrach It's Personal Stories, A Hospitality Podcast It's Personal Stories, A Hospitality Podcast David Kong, Dorothy Dowling, Rachel Humphrey, Lan Elliott Pod & Dev Pod & Dev Hotmart Leading Visionaries Podcast Leading Visionaries Podcast Anjel B Hartwell & The Creative Age Consulting Group The Bird Bath The Bird Bath The Bird Bath The Living Elevated Show: Smart Moves, Bilingual Voices The Living Elevated Show: Smart Moves, Bilingual Voices Alexander Rev Cycle Unscripted Rev Cycle Unscripted RCM Leaders Forum Pure Conversation, with Pure247Radio Pure Conversation, with Pure247Radio Team Pure LeadingLane Podcast LeadingLane Podcast LeadingLane The Jewelry Reseller's Podcast The Jewelry Reseller's Podcast Desiree Liberatory Business with Simone Seol Liberatory Business with Simone Seol Simone The Real Tale of Retail and Wholesale… all the dirty secrets The Real Tale of Retail and Wholesale… all the dirty secrets Christina The Quarter Hour: the best daily radio industry podcast The Quarter Hour: the best daily radio industry podcast podtential originals Practice Marketing Insider Practice Marketing Insider Kristie Plantinga Върховете на бизнеса - Hills of Business - HоB Върховете на бизнеса - Hills of Business - HоB Dimitar Dimitrov D7seo Boring Money Boring Money David Heacock Achievers Therapy Achievers Therapy Kingsley Nwaekwe Mornings with Simi Mornings with Simi Curiouscast Pivot: SHIFT Ahead Mastermind Pivot: SHIFT Ahead Mastermind James Shaw Äripäeva raadio Äripäeva raadio Äripäev The Wolf Of All Streets The Wolf Of All Streets Scott Melker
This Can't Be That Hard

Business

This Can't Be That Hard

Annemie Tonken

375 - Your Clients Don't Know What They Want

June 30, 2026 1:00am 16 min

This last episode in our Summer Essentials series dates back to 2021, but don't let its vintage fool you: it's message is as true - and important - now as it was then: most of your clients don't actually know what they w...

374 - The Four Types of Buyers with Courtney Fanning

June 23, 2026 1:00am 28 min

This conversation with copywriter and brand strategist Courtney Fanning changed how I think about copywriting. The premise is simple (if a little uncomfortable): we all instinctively write for the type of consumer we are...

373 - Double Your Marketing Mileage

June 16, 2026 1:00am 24 min

There's this cookbook my mom had when I was growing up called More With Less. The whole premise was: here are big, satisfying meals made with humble ingredients. It was on her shelf my entire childhood, and honestly... i...

372 - Marketing in Hard Times

June 09, 2026 1:00am 22 min

This month, we're taking a little break from new episodes and digging into our (big) archive to reshare some of our past faves. Today's replay originally aired in 2022, but if anything, it feels MORE relevant now than it...

371 - Three Signs You're Doing Better Than You Think

June 02, 2026 1:00am 15 min

I was talking to a photographer friend who - by every outside measure - is killing it. On the inside, though? She admitted she was struggling with feelings of self-doubt and stress about the future of her business.I thin...

370 - Navigating the AI Scaries: Your Concerns are Your Compass

May 26, 2026 1:00am 27 min

Having concerns about AI isn't a bad thing: it means you're thinking critically about an issue that warrants critical thought. But nor do concerns mean you have to (or should) avoid AI altogether.The issues surrounding t...

369 - Manual Mode: Using AI Without Losing Yourself

May 19, 2026 1:00am 24 min

I remember the exact moment I first heard about ChatGPT. I was walking my dog, talking to my dad on the phone, and he mentioned this thing he'd heard about on NPR - some AI tool where you could just type any question and...

368 - Airtable for Artists: Tech that Works With Your Brain with Ashley Rose

May 12, 2026 1:00am 37 min

Okay, I'll just say it: I am an Airtable evangelist. I have been for years. It runs my episode archive, my client data, my business dashboard, my production workflows - honestly, it runs a lot of my personal life too. An...

367 - The System Behind Your Tech Stack

May 05, 2026 1:00am 24 min

Tech tools and software are an easy thing to accumulate. Most of us add tools when we find them, promising ourselves we'll dive in "as soon as we have time. Before long, we've got a giant tech stack that just kind of hap...

366 - Lower Prices, Higher Profits with Naomi Boyer

April 28, 2026 1:00am 33 min

Ever wonder what it actually looks like to build a profitable photography business on lower prices and higher volume? That's what this conversation with Naomi Boyer is all about.After a rough year in 2024 where inquiries...

365 - The Low-Ticket Lead-In

April 21, 2026 1:00am 37 min

What if the most profitable thing in your business isn't your highest-priced offer?That's the question behind this episode - and the answer might surprise you. I brought in two photographers, Jenn Chen and Allison Maxwel...

364 - Keeping More of What You Make

April 14, 2026 1:00am 25 min

You know that moment when you look at your bank statement and realize you're still paying for software you stopped using three months ago? Yep. We've all been there.Profitability isn't just about what you charge - it's a...

363 - There's More Than One Way to Win the Pricing Game

April 07, 2026 1:00am 31 min

What if "Just raise your prices" is the wrong advice for right now?That's a question a lot of photographers have been sitting with lately - and honestly, it's one worth taking seriously. When budgets feel tight and booki...

362 - The Wicked Witches of Business (Sales & Marketing)

March 31, 2026 1:00am 24 min

What if the reason your marketing isn't converting has nothing to do with your content... and everything to do with the part that comes after it?In this episode, Annemie and Dayna get a little theatrical to break down on...

361 - Eliminate your Marketing Speedbumps

March 24, 2026 1:00am 37 min

Picture this: you're cruising down the highway, passing billboard after billboard without really registering any of them. Then hunger strikes, and suddenly that McDonald's sign is the only thing you can see.That's how ma...

360 - SEO in the Age of AI with Corey Potter

March 17, 2026 1:00am 57 min

For a long time, SEO gave us a set of rules to follow. There were a lot of rules, and following them all wasn't ever _simple_, but at least the playbook was fairly clear. These days, though, the landscape has shifted…Wit...

359 - Big, Bold Marketing Moves

March 10, 2026 1:00am 51 min

If you’re anything like most photographers, the thought of walking into a fundraiser, hosting an event, or introducing yourself at a networking mixer makes you want to put on your soft pants and climb back into bed. Whic...

358 - March Marketing Madness! Guest host: Dayna Schaaf

March 03, 2026 1:00am 36 min

As the slow season fog lifts and spring energy kicks in, it can be tempting to try to chase the perfect marketing strategy… only to end up overwhelmed, second-guessing every move, and wondering why marketing always feels...

357 - Financial Organization: Peace of Mind is Priceless with Tiffany Bastian

February 24, 2026 1:00am 37 min

If you want your photography to be more than a hobby, getting your finances organized isn’t just a “nice to have” - it’s the foundation for a profitable, sustainable business. If you’ve ever promised yourself that “next ...

356 - Internal Organization: Building Your Business Brain with Stacey Rolfe

February 17, 2026 1:00am 51 min

Organization is not just about what your clients see… it's also about how your business feels to you.In this episode, we dive deeper on our organization theme by looking at internal systems… the behind the scenes structu...

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